XIAOMI

小米

Xiaomi Corporation was founded on March 3, 2010, and is a global mobile internet company and innovative technology enterprise specializing in smart hardware, electronic products, chip development, smartphones, smart electric vehicles, communications, finance, internet television, and the construction of a smart home ecosystem. Xiaomi has pioneered the development of smartphone operating systems with an internet-based model and a mode that involves enthusiasts in development and improvement.

The concept behind Xiaomi’s products is “Born for Enthusiasts,” and the company’s vision is to “Let everyone enjoy the fun of technology.” Xiaomi develops products using an internet-based approach, employs a geek spirit in product development, eliminates intermediaries using an internet model, and strives to make high-quality technology products from China accessible to people all over the world.

Xiaomi is the world’s largest consumer IoT (Internet of Things) platform, connecting over 655 million smart devices in more than 100 countries and regions. MIUI has over 606 million monthly active users globally. Xiaomi has invested in over 500 companies covering various fields such as smart hardware, consumer goods, education, gaming, social networking, culture and entertainment, healthcare, transportation, finance, and more.

In June 2019, Xiaomi was included in Forbes China’s Most Innovative Companies list. In October, it was ranked 56th in Forbes Global Digital Economy Top 100 list. On December 18, Xiaomi was ranked 30th in the People’s Daily “China Brand Development Index” top 100 list.

On March 30, 2021, Xiaomi Group announced its entry into the electric vehicle manufacturing sector and unveiled a new logo on the same day.

In August 2022, Xiaomi climbed to 266th place in the Fortune Global 500 list, significantly improving its ranking by 72 places. Xiaomi also acquired autonomous driving technology company Deepmotion Technologies, positioning itself in the core technology of autonomous driving.

Xiaomi is the third-largest smartphone manufacturer in the world and the largest consumer-level smart IoT platform globally. It is also the fastest-growing smartphone brand globally and in China.

Since its establishment, Xiaomi has maintained a remarkable growth rate. In 2012, Xiaomi sold 7.19 million smartphones for the full year. In 2013, it sold 18.7 million smartphones. In 2014, it sold 61.12 million smartphones. In 2015, Xiaomi sold over 70 million smartphones. In the second quarter of 2017, it shipped 23.16 million smartphones, and for the full year, it sold 92.4 million smartphones. In 2018, Xiaomi sold over 120 million smartphones, and in 2019, it sold 125 million smartphones. In 2020, Xiaomi sold 146 million smartphones. In terms of market share, Xiaomi has consistently ranked as the fourth-largest smartphone vendor in the world since 2018 and briefly entered the second place in the second quarter of 2021.

Xiaomi fosters an innovative and fast-paced internet culture, disliking lengthy meetings and processes, and encourages every employee to unleash their creativity in a relaxed and collaborative working environment.

Xiaomi believes that users are the driving force and adheres to the product philosophy of “Born for Enthusiasts.”

On July 6, 2021, Xiaomi Group’s Chairman, Founder, and CEO, Lei Jun, announced a new stock incentive plan on his Weibo account. This plan aims to motivate everyone to embark on Xiaomi’s new decade journey with an entrepreneurial mindset and dedication. Lei Jun also stated, “One person may go fast, but a group can go far.” Xiaomi will continue to provide ample development opportunities and generous rewards for outstanding talents at all levels, as talents are the cornerstone of Xiaomi’s progress in the new decade.

Best-selling Products from the xiaomi Brand：