OPPO
OPPO (Guangdong OPPO Mobile Telecommunications Corp., Ltd.) was founded by Chen Mingyong in 2004. It is a global leading manufacturer of smart terminals and a provider of mobile internet services with operations in over 50 countries and regions. Through more than 400,000 sales outlets and 2,500 service centers, OPPO shares the beauty of technology with users worldwide. It is the fourth-largest smartphone manufacturer globally, including OnePlus.
OPPO envisions the future of unlocking possibilities and defines it with the convergence of everything. OPPO empowers users to enjoy a smart digital life. While deeply rooted in the smartphone business, OPPO began building a multi-intelligent terminal ecosystem in 2019 to create entry-level products for users across various scenarios. OPPO has established an IoT product matrix, including smart TVs, wearables, acoustics, and other accessories.
As an integrated technology company focusing on both hardware and software, OPPO continuously optimizes its software platform, centered around ColorOS, to create a more user-friendly and intelligent mobile operating system for over 440 million monthly active ColorOS users globally. Additionally, OPPO enhances user experiences through software stores, cloud services, and intelligent assistants, offering faster, smarter, and more connected value-added services.
OPPO has six major research institutes and four research and development centers worldwide, with over 40,000 employees. OPPO has consistently focused on technological innovation in mobile photography and pioneered the era of “beautified selfies.” Over 200 million people globally use OPPO camera phones.
In December 2019, OPPO was selected as one of the exemplary 100 brands at the 2019 China Brand Strong Nation Summit. In January 2020, OPPO received the 2020 “Economic Observer” Longevity Award for Sustainable Development Innovation. By April 2021, OPPO had filed for over 61,000 global patents, with over 26,000 patents granted.
In the era of convergence, OPPO provides users with hardware products and software services for various scenarios, including personal entertainment, home living, sports, and health. In terms of hardware, OPPO gradually expanded its range of smart devices beyond smartphones and launched an IoT cloud platform and developer platform. OPPO has built an IoT product matrix, including smart TVs, wearables, acoustics, and other accessories. OPPO centers peripheral smart devices around smartphones through ColorOS, creating a complete ecosystem.
Furthermore, as a technology company, OPPO is committed to continuous innovation. It has consistently introduced technology concept products, including foldable phones and AR glasses.
In terms of software, OPPO fosters high-quality ecological services centered around ColorOS through hardware-software integration and collaboration with ecosystem partners, ultimately delivering a seamless digital life experience across various scenarios for users.
On April 10, 2019, OPPO released its first Reno series phone, the OPPO Reno. On September 10, 2019, OPPO released the OPPO Reno 2.
On December 26, 2019, OPPO released the OPPO Reno 3 and OPPO Reno 3 Pro. In June 2020, OPPO launched the OPPO Reno 4 and OPPO Reno 4 Pro.
On December 10, 2020, OPPO released the first portrait video phone in the Reno 5 series, featuring the OPPO FDF full-dimensional portrait video technology system.
On May 27, 2021, OPPO officially launched the all-new portrait video phone, the OPPO Reno 6 series, which not only advances portrait video shooting and appearance design but also offers more entertaining popular gaming experiences.
In March 2022, at the 2022 Mobile World Congress (MWC 2022), OPPO officially unveiled 240W SuperVOOC flash charging technology, which can fully charge a 4,500mAh-equivalent battery in just 9 minutes, as well as a new generation of 5G smart connectivity hub, OPPO 5G CPE T2.
Internally, OPPO emphasizes the core value of “integrity” within the company. “Integrity” consists of five levels: firstly, “isolating external pressures and temptations, maintaining a calm attitude, returning to the essence of things, and grasping the reasonable direction the company should take.” Secondly, “integrity requires daring to question and challenge, grasping the essence of things through critical thinking.” Thirdly, “integrity demands accountability from oneself when problems arise.” Fourthly, “integrity regulates the attitude towards cooperation with others, avoiding taking unfair advantage of others.” Fifthly, “integrity is above integrity itself; even without a commitment, one should do what should be done.”
Core Values: Integrity, User-Oriented, Pursuit of Excellence, Results-Oriented.
OPPO has consistently placed a strong emphasis on technological innovation. As of July 2016, OPPO’s published patent applications have ranked among the top ten domestically filed applications. This marked the twelfth time that OPPO had entered this list.
As of September 5, 2016, OPPO had published a total of 8,683 patent applications. Among these, there were 7,576 invention patent applications, accounting for 87.3% of the total. OPPO’s patents primarily focus on areas such as photography, rotating cameras, VOOC flash charging, and more.
Through research and development, OPPO has initially established a global innovation system, with six major research institutes and five research and development centers. The OPPO Research Institute encompasses six research centers dedicated to exploring cutting-edge technology, while the five research and development centers focus on the commercialization of technology. OPPO will continue to collaborate with world-class enterprises and research institutions to strengthen its innovation capabilities and establish technological leadership.
The OPPO Research Institute consists of the Research Institute Headquarters, Global Research Centers, Global Joint Laboratories, and Innovation Centers. It mainly researches hardware, software, and standards in three core areas. The core operating scope covers cutting-edge technology and application technology. OPPO conducts research into foundational theory through open collaboration, exploring cutting-edge technology research results, developing applicable technology, and validating the feasibility of future engineering when researching application technology.
OPPO has established a patent presence in over 40 countries and regions worldwide. As of September 30, 2021, OPPO had applied for over 73,000 global patents and been granted over 33,000 patents globally. Among them, over 66,000 were invention patent applications, accounting for 90% of all patent applications. According to the 2020 International Patent Treaty (PCT) application ranking published by the World Intellectual Property Organization (WIPO), OPPO ranked among the top ten globally.
According to the China National Intellectual Property Administration’s 2020 statistics on the number of invention patents granted to Chinese enterprises, OPPO ranked second among global enterprise applicants with 3,578 granted patents. In Europe, OPPO ranked second among Chinese patent holders and in the top 20 globally with 715 patent applications.
On August 22, 2022, OPPO officially announced that its self-developed intelligent cross-device system, “Pantanar,” would be launched at the “2022 OPPO Developer Conference” on August 30, 2022. At that time, OPPO will release the all-new ColorOS 13 and the intelligent cross-device system.
Best-selling Products from the OPPO Brand：
