ONEPLUS
一加手机
OnePlus was founded in 2013 with its headquarters located in Shenzhen, China. In 2021, OnePlus fully integrated with OPPO and became the flagship brand under OPPO, focusing on performance.
OnePlus has been consistently ranked among the top 50 global brands in the BRANDZ™ China Global Brand Ranking for six consecutive years and has remained in the top 10 of brand power index for four years. Additionally, OnePlus smartphones have received numerous international awards, including the Best Smartphone Award at the Global Mobile Awards (GLOMO Awards), Best Smartphone of the Year at the GSMA Mobile World Congress (MWC), Best Innovation Award at the International Consumer Electronics Show (CES), several European Imaging and Sound Association (EISA) Awards for Best Smartphone, and multiple German IF Design Awards, often referred to as the “Oscars” of the design world.
The name OnePlus signifies “1” representing the “present” and “+” representing the desire to transcend the present and break through limits. OnePlus has always been committed to surpassing its own limits, continually striving for improvement. “Never Settle” is OnePlus’s brand philosophy, emphasizing the pursuit of excellence and perfection rather than settling for less. This commitment ensures that OnePlus consistently produces high-quality products, provides industry-leading technology, offers elegant and premium design, and delivers a smooth user experience.
Since its inception, the OnePlus community has served as a platform for digital enthusiasts to gather and exchange ideas. OnePlus has always listened to its users, closely followed their needs, and created a vibrant community where countless users share ideas and collaborate to enhance the product experience. The culture of “co-creation with users” has become a distinctive cultural label that sets OnePlus apart from other brands. Currently, OnePlus has 30 million users globally, spread across 190 countries and regions, with 9 million registered users in the Chinese community.
In 2015, OnePlus officially launched OnePlus 2 and initiated its first POP-UP flash event at Times Square in New York City, marking the beginning of more than nine years of hosting 160+ POP-UP events globally. These events have covered various countries and regions, including China, North America, India, and Europe. The events have been immensely popular, allowing users to experience and purchase the latest OnePlus smartphones in advance. These events have become a signature brand activity, combining brand showcasing, community gatherings, and new product sales.
From its inception, OnePlus set its sights on the global market. In less than a year after its founding, OnePlus smartphones gained widespread attention in China and were also sold globally in 18 countries, including the United States, the United Kingdom, France, Germany, Italy, and India, using an invitation-based sales model. By October, OnePlus had accumulated 280,000 forum registered users overseas, 370,000 Facebook fans, 140,000 Twitter followers, and over 3 million YouTube views. In places like Amazon and Silicon Valley, over 2,000 employees purchased OnePlus One phones, and OnePlus held successful POP-UP events in cities and regions including London, Manchester, Hong Kong, and San Francisco.
On December 2, 2014, OnePlus partnered with India’s largest e-commerce platform, Amazon, to officially enter the Indian market. India became the 18th country for OnePlus’s overseas market, marking the first time OnePlus shifted its focus from Europe and the United States to South Asia. On the day of the launch event, OnePlus prepared 20,000 phones for purchase by invitation.
After successfully entering markets like the United States, the United Kingdom, France, and India, OnePlus’s next target was the South Korean market. On November 25, 2014, OnePlus CEO Liu Zuohu was invited to South Korea to deliver a keynote speech titled “OnePlus Smartphone – The Third Possibility in the Smartphone Industry.” He received a warm welcome from local users and operators, and it was reported that local carriers later had discussions with Liu Zuohu. OnePlus was expected to enter the South Korean market soon, challenging local smartphone brands such as Samsung and LG, which was significant for a Chinese smartphone brand.
In August 2018, OnePlus was reported to have claimed the top position in the Indian high-end smartphone market segment (priced above 30,000 Indian rupees, approximately 3,000 Chinese yuan), with a market share of 40%.
On April 2, 2023, OnePlus announced its return to the Indonesian market on Twitter.
Best-selling Products from the ONEPLUS Brand：
