EASTBUY

东方甄选

EASTBUY is a new livestream sales platform launched by New Oriental, focusing on providing self-owned agricultural products under the “EASTBUY” brand as the core of its offerings as a product and technology company.

EASTBUY aims to be a livestream shopping platform that selects quality goods for customers. It positions itself as a product and technology company centered on self-owned agricultural products under the EASTBUY brand, and as a cultural communication company that brings a pleasant spiritual experience to customers. By offering high-quality products and services, it promotes traditional Chinese culture and positive values, hoping to provide each customer with a beautiful, healthy, and quality life.

EASTBUY Holdings Limited (formerly known as New Oriental Online Technology Holdings Limited) was established by New Oriental in 2005. New Oriental is a pioneer in China’s private education industry with nearly thirty years of experience. Adhering to the mission of improving public welfare and creating value for society, the company has expanded its self-owned products and livestream e-commerce business since 2021 and established EASTBUY. It has become a well-known platform for selling high-quality and cost-effective agricultural and other products. Currently, the company’s business covers self-owned products and livestream e-commerce.

Currently, following the customer-centric strategy, EASTBUY has opened six livestream accounts on Douyin, forming a livestream matrix. The product categories and SKUs have also gradually expanded, now including agricultural products, food, books, and daily necessities. The company’s brand position in the industry is increasingly prominent, gaining millions of repeat customers and loyal fans and members. Through strict supply chain management and diversified cooperation with different third parties, the company helps people choose high-quality agricultural and other products. At the same time, it creates value for customers by offering a variety of self-owned products under the EASTBUY brand, which are healthy, high-quality, and cost-effective, including fresh food, juice, coffee, tea, bedding, and more. Additionally, EASTBUY focuses on developing cultural content and has begun to increase cooperation with local governments to promote specialty agricultural products, contribute to cultural tourism, and create value for society.