Realme

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Realme is a tech brand designed for young people. Embracing the brand concept of “Dare to Leap,” realme provides high-quality smartphones and AIoT (Artificial Intelligence of Things) products that combine exceptional performance with trendy designs for young users worldwide.

Realme follows a “Phone + AIoT” strategy and is accelerating its AIoT portfolio while upgrading its “1+5+T” ecosystem strategy. With smartphones at its core, realme relies on five core AIoT product categories: TWS (True Wireless Stereo earbuds), wearables, TVs, laptops, and tablets. It aims to create a fully interconnected TechLife ecosystem, offering young people an intelligent and interconnected lifestyle. Realme’s smartphone product lineup includes the performance flagship GT series, the Q series designed for promotions, and the V series known for extended battery life.

Brand Introduction:
Founded on August 28, 2018, realme is a technology brand focused on delivering high-quality smartphones and AIoT products. Driven by an innovation-centric DNA, realme continuously surpasses itself in product performance, design, quality, and service. The brand is committed to providing intelligent products with outstanding performance and trendy designs at affordable prices for young people worldwide.

Li Bingzhong, the founder and CEO of realme, stated, “realme’s mission is to create comprehensive and cutting-edge experiences for young people. By leveraging advanced technologies in smartphones and AIoT, realme introduces new technologies, features, and experiences at competitive price points. With its ‘Dare to Leap’ attitude and exceptional products, realme aspires to build a fully interconnected smart and playful world for young people globally.”

In early 2020, realme introduced a “Phone + AIoT” dual-driver strategy. According to Counterpoint’s global smartphone shipment data, realme, as an emerging smartphone brand, ranked seventh globally and consistently became the fastest-growing smartphone brand worldwide for four consecutive quarters, establishing itself among mainstream smartphone brands.

On January 7, 2020, realme officially entered the 5G era with the launch of its first 5G smartphone, the realme X50, and also announced its foray into the AIoT field. The brand aims to create a seamless, personalized, and interconnected smart lifestyle for young people in their personal lives, homes, and travel experiences.

Today, realme has a presence in 61 markets globally, including China, India, Russia, Southeast Asia, Europe, Oceania, the Middle East, and Africa.

On January 4, 2022, at the realme GT2 series smartphone launch event, realme’s founder and CEO, Li Bingzhong, announced that realme’s global smartphone sales exceeded 60 million units in 2021.

On November 9, 2022, realme released the realme 10 (RMX3630), powered by the MediaTek Helio G99 processor.

Brand Philosophy:
“Dare to Leap” Tech Trendsetter: realme’s core mission is to provide young people with all-encompassing, leap-forward experiences. To achieve this, realme introduces the concept of “Dare to Leap,” aiming to offer young consumers products that combine exceptional performance with stylish design, delivering a sense of surprise and exceeding expectations within their price range in terms of design, performance, quality, and more.

Design Philosophy:
Playful Design: realme’s “Playful Design” integrates contemporary culture into technological products, catering to young individuals’ dual pursuit of self-expression and design and quality appreciation. realme starts with user needs, draws design inspiration from the lives of young people, deconstructs and merges these inspirations, and expresses them in a more youthful and creative way. This approach results in unique and distinctive designs that resonate with users.

Best-selling Products from the Realme Brand：