MEIZU
魅族
Meizu Technology, founded by Huang Zhang in 2003, adheres to an ultimate pursuit of product excellence, boasting nearly 20 years of consumer electronics R&D experience and over a decade in operating system development. Integrating hardcore technological products with the human-centric Flyme operating system, Meizu has provided streamlined, elegant, and user-friendly integrated software and hardware ecosystem services to hundreds of millions of users.
In July 2022, Li Shufu’s Xingji Times completed a strategic integration with Meizu Technology. In September, Xingji Meizu was officially unveiled in Wuhan Economic Development Zone. The Xingji Meizu Group was established in March 2023.
Xingji Meizu Group merges the strengths of Xingji Times and Meizu Technology, actively investing in R&D in cutting-edge technology fields. Focusing on ‘Mobile Phones + XR + Forefront Technology’, the group is dedicated to full-chain innovation in consumer electronics, covering areas like smart phones, XR technology, proprietary operating systems, satellite communication, wearable smart devices, smart home, and trendy lifestyles. Relying on the FlymeAuto intelligent cockpit operating system, Xingji Meizu Group aims to integrate deeply into the global intelligent transportation technology ecosystem, merging consumer electronics with the automotive industry to provide a multi-terminal, full-scenario, immersive integrated experience.
The Flyme system, embodying Meizu’s philosophy of excellence in software, focuses on design and user experience, forming one of Meizu’s core competitive strengths and is often referred to as “the soul of the product.” With Meizu embracing the strategy of ‘multi-terminal, full-scenario, immersive integration’, Flyme has officially embarked on a new chapter in its borderless ecosystem.
Meizu is a leading innovator in technology lifestyle products and software ecosystem services in China.
The intersection of technology and art is Meizu’s passion. For seventeen years, Meizu has dedicated itself to integrating elegant design and thoughtful experience, creating warm and unique products for global consumers.
With its unique user insight and ultimate pursuit of product perfection, ‘Meizu Design’ has won several international Red Dot & iF Design Awards, including the iF Design Global Gold Award in 2020. In 2019, Meizu was listed among the BrandZ Top 50 Chinese Global Brand Builders and China’s Top 100 Most Valuable Brands.
On September 23, 2015, Meizu announced in Beijing the launch of its new high-end sub-brand PRO, which would be the name for Meizu’s future high-end sub-brands. According to Meizu’s development strategy, the company plans to create three product series: the high-end brand PRO, the mid-range MX, and the sub-brand Meilan.
In 2020, Meizu’s Flyme user base exceeded 100 million.
Best-selling Products from the MEIZU Brand：
