Insta360

影石

Insta360, founded in 2015, is a globally renowned smart imaging brand centered around panoramic technology. It meets consumers’ imaging needs in various scenarios through independent research, technological innovation, and offers intelligent imaging solutions across industries. Their product range includes consumer and professional-grade smart imaging devices, accessories, and other related products.

In September 2021, Insta360 was selected as a national-level key “little giant” enterprise in China. That same year, it received the national manufacturing single champion title and won prestigious international design awards like the Japan Good Design Award. It was the only sports camera listed on TIME’s Best Inventions 2020 and featured on the magazine’s cover.

Insta360 has strategically collaborated with brands like Leica Camera AG, Google, Facebook, Twitter, and Adobe, among others. Since March 2018, Insta360 has been available in Apple’s global retail stores, offering five products like ONE X2, ONE R, and GO, being the sole panoramic imaging brand in Apple stores.

According to Greenlight Insights, in 2020, Insta360 held a 35% global market share in panoramic camera brands, ranking first. Their products are sold in over 200 countries and regions worldwide.

With a global market and diverse product line, Insta360 has a comprehensive international vision and talent strategy. With over 600 employees, nearly 50% are in R&D, with over 80% holding bachelor’s degrees or higher, showcasing a high talent density. The team comprises alumni from prestigious institutions like Stanford University, London School of Economics, Peking University, Tsinghua University, and Nanjing University.

Founder Liu Jingkang, a noted ’90s tech-savvy CEO, graduated from Nanjing University in 2014 and founded Insta360 in July 2015. Recognized for entrepreneurial achievements, Liu has been listed in Fortune’s “40 Under 40” Chinese Business Elite and Forbes Asia’s Outstanding 30 Under 30.

Insta360 focuses on the development, production, and sales of smart imaging devices like panoramic and sports cameras. Their core technologies encompass panoramic, stabilization, AI image processing, computational photography, among others. Main product lines include consumer devices represented by the ONE series and GO series, professional devices like Titan and Pro 2, alongside accessories and other offerings.

Insta360’s smart imaging devices have rapidly integrated into various industries, effectively applying panoramic technology in real estate, automotive, education, inspections, mapping, and street view sectors. By catering to multiple industry applications, they empower sectors as follows:

• VR Property Viewing: Collaborations with leading real estate platforms like 123Kanfang and Beike Ruvision offer high-definition property information via panoramic images, enhancing transaction efficiency.
• VR Home Decoration: Providing comprehensive VR + panoramic home decoration solutions, facilitating remote supervision.
• VR Remote Control: Assisting in precise control of road rollers through 360° panoramic displays for information collection in construction sites with XCMG Road Machinery.
• Construction Project Management: Collaborating with overseas construction management platforms such as OpenSpace and Structionsite to facilitate 360° smart site inspections for construction projects.
• Panoramic Live Streaming: Insta360’s 8K VR live streaming system has been showcased at various top sports events globally and has supported the CCTV Spring Festival Gala for three consecutive years, delivering immersive VR experiences to audiences.

Best-selling Products from the Insta360 Brand：