EZON

宜准

Established in 2008, EZON (Chinese name: 宜准) is a well-known Chinese brand in the field of smart sports watches. Founded by Mr. Chen Zuyuan, with its R&D headquarters in China, EZON specializes in providing wearable smart devices that combine high-precision manufacturing with information technology. It offers intelligent sports experiences including physical fitness assessment, training plans, sports status, and exercise load management.

As a professional sports technology brand, EZON integrates sports with technology, always focusing on user experience. The brand is committed to providing users with more scientific and professional wearable smart products. EZON’s product range currently includes five major series: Running (E), Mountaineering (H), Heart Rate Band (C), Skipping Rope (T), and Cycling (T), along with over a million registered users on the EZON APP. As an intelligent sports brand that combines hardware, software, and services, EZON integrates cutting-edge technologies like Philips optical heart rate in its hardware, focusing on creating smart sports watches that merge high precision manufacturing with information technology.

In software development, EZON has established a joint laboratory for wearable smart sports with the State General Administration of Sport’s Sports Science Institute. The company insists on independent innovation in design and smart algorithm development, with a proprietary seven-level heart rate algorithm, focusing on providing sports data perception, personal sports management, and a sports community service platform. EZON also concentrates on AI-powered sports development, offering users intelligent sports experiences like physical fitness assessment, training plans, and monitoring of sports status and load, making sports safer, more effective, and scientific.

In terms of services, the company has created influential activities within and outside the running community, such as EZON Running Group, EZON Running Class, and EZON Running Events. These include sharing sports knowledge, marathon strategies, and organizing regular online and offline meetups and training camps. They also provide information on themed events like marathons and city runs, offering runners diverse learning and interaction opportunities.

EZON currently has over 300 watch counters in major Chinese cities including Beijing, Guangzhou, Shenzhen, Chengdu, Chongqing, Xi’an, Changsha, and Fuzhou, and has achieved comprehensive online coverage on numerous mainstream e-commerce platforms.

Best-selling Products from the EZON Brand：