BENQ

明基

BenQ, a leading global digital and fashion technology company, offers a wide range of products and services in the 3C (Computer, Communication, and Consumer Electronics) industry. Founded by Lee Kun-yao in June 1984, it was formerly a subsidiary of Acer Group and shared the Acer logo. In 1999, following a restructuring of the Acer Group, it became an independent entity known as BenQ Corporation and introduced its own brand, BenQ, with the positioning of “Bringing Enjoyment and Quality to Life” and a focus on “Digital Lifestyle Networking.” BenQ boasts three core competencies in product design, visual technology, and mobile technology, with a diverse product lineup spanning digital media, computer systems and peripherals, network communication, and 3C digital integration. This product range includes digital projectors, LCD monitors, digital cameras, desktop computers, laptops, LCD TVs, and computer peripherals.

The name “BenQ” stands for “Bring Enjoyment and Quality to Life.” BenQ is a prominent global brand in the 5C sectors (Computer, Communication, Consumer Electronics, Car Electronics, and Medical Electronics). It is one of the youngest companies to make it to the Fortune Global 500 list and ranks among the top three LCD panel manufacturers worldwide. As a major Chinese corporation operating in various industries, BenQ has 25 subsidiary companies, including BenQ Corporation, BenQ Enterprise Service Center, AU Optronics, Qisda Corporation, Darfon Electronics, Daxin Materials, and more, covering fields such as PCs, green energy, panels, solar energy, ICT products, upstream materials, and healthcare. The company leverages key components, sharing resources and coordinating through both horizontal integration and vertical specialization. Among its subsidiaries, BenQ Corporation spans the 5C technology sectors and offers a wide product portfolio. AU Optronics specializes in flat-panel display module development, manufacturing, and marketing, including Plasma Display Panel (PDP) and Liquid Crystal Display (LCD) modules. Darfon Electronics focuses on professional communication and precision component research, manufacturing products such as desktop and laptop computer keyboards, precision ceramic components, and RF components. Qisda Corporation primarily manufactures storage media and polarizing films, while Darfon Electronics provides LCD driver chips. BenQ Corporation specializes in enterprise information software, solutions, IT management consulting, and training services. BenQ Hospital offers high-quality, technologically advanced medical services, and Qisda Healthcare supplies cutting-edge medical equipment worldwide.

As a pioneer in the era of digital convergence, BenQ Corporation’s unique brand positioning of “Bringing Enjoyment and Quality to Life” is ingrained in every leading industry technology and award-winning product. This philosophy drives BenQ’s product development, business model construction, partnership development, and corporate culture, inspiring dedicated employees and guiding the company to be a responsible global citizen.

BenQ continually seeks innovative and consumer-centric solutions to provide valuable and joyful living experiences. Over the past nine years, BenQ has allocated 4% of its annual revenue to research and development, investing $100 million in R&D by the end of 2010. Globally, BenQ has four major research and development centers, including the San Diego R&D Center in the United States, the Forward Technology Center in Hsinchu, the Digital Lifestyle R&D Center in Taipei, and the Software R&D Center in Suzhou, with over 2,000 research and development personnel. As of mid-1993, BenQ held more than 1,026 patents, with over 1,300 patents in various stages of review. The group of companies within BenQ has also demonstrated outstanding performance in display technology, communication products, computer peripherals, and key components, providing robust support for BenQ’s development in the digital lifestyle product category.

In the future, BenQ will focus its research and development efforts on optical, communication, and display technologies, planning to develop displays with a 2-millisecond response time that protect vision and deliver exceptional image quality. Additionally, BenQ will strive to develop cross-platform software to facilitate seamless integration with products from other manufacturers.

BenQ has successfully combined the advantages of manufacturing and new business models, utilizing advanced capabilities in optics, video, communication, media, storage, and imaging to achieve remarkable results in the development of digital products and cross-platform software and hardware integration. We closely monitor market trends and global shifts to create product designs and concepts that align with the spirit of the times.

When contemplating any innovation, BenQ always starts with consumer needs, as they are the foundation of product development, rather than simply pursuing advanced technology. Capturing the essence of the digital age, BenQ strives to provide consumers with the joy of natural and carefree living.

BenQ hopes that people can fully enjoy the networked fashion lifestyle and is dedicated to developing products that combine work and play, eliminating the barriers between different devices. More importantly, BenQ aims to create a digital environment where everyone can live without integration issues and where all devices seamlessly come together.

To fulfill this commitment, the BenQ team will focus on developing diverse technologies, expertise, and cross-platform systems, all in the pursuit of enabling customers to fully enjoy the pleasures of digital technology.

The Enjoyment Network is BenQ’s promise to you.

Best-selling Products from the BENQ Brand：