AURORA

震旦办公

Aurora is the brand representative of the Aurora Group, founded in 1965. The business areas cover office equipment, office furniture, 3D printing, electronics, smart equipment, e-commerce, and children’s home industries. The company has a presence in mainland China, Taiwan, Japan, Singapore, and has been awarded the title of “China Well-Known Trademark” and “China’s Best Customer Service Award.”

The Aurora Group, built on a foundation of talent, is dedicated to developing its own brands and channels. In the early 1990s, it foresaw the future potential of the mainland Chinese market and embarked on business operations there. The mainland China market was envisioned as the ideal base for creating its own brands. The business areas include office equipment, office furniture, 3D printing, electronics, smart equipment, e-commerce, and children’s home industries. The company’s operations span the four major regions of East China, North China, Central China, and South China, with over 300 direct and distribution channels established in the Chinese market. It continues to expand and grow rapidly. As a leader in the digital office environment of the E-era, the Aurora Group offers convenient, fast, and refined services to customers in major cities across China through its dense marketing network.

With over a decade of successful development in mainland China, Aurora Office Furniture has become the number one brand in the Chinese market, and the OA business is rapidly growing and expanding. In October 2006, the Aurora brand was recognized as a “Well-Known Trademark” in China, strengthening the brand’s influence, and ensuring future growth in the mainland China market. In 2008, Aurora entered the Shanghai World Expo as the only Taiwanese-funded enterprise and obtained one of the only 18 tickets for the Shanghai World Expo Enterprise Pavilion.

In Taiwan, Aurora’s OA business has steadily developed, consistently achieving a market share of over 60% each year. The office furniture business has taken the lead in the market by introducing the first “furniture leasing” project in Taiwan. In the field of mobile communication, Aurora has over 200 chain communication stores and is moving towards becoming the largest professional mobile phone channel. With more than 50 years of practical experience, the Aurora Group has become a distinctive and comprehensive marketing group in Taiwan.

The Aurora Group upholds the spirit of “pragmatism and innovation,” seeking growth in stability while continuously creating new business opportunities. It is committed to providing customers with the highest value services and giving back to society through excellent business performance.

In the current stage, under the main axes of pragmatism and innovation, the Aurora Group’s future business strategy will remain proactive. It will grasp industry trends and expand the development of core businesses and related industries.

In the office equipment business, future development will focus on promoting the colorization of office spaces. In the office furniture sector, it will create marketing differentiation through clear product positioning and unique service models, combined with design resources from both sides of the Taiwan Strait, and strengthen R&D to make it more convenient, economical, and cost-effective for customers.

The meaning of “Aurora” is the dawn in the East, and the English name “AURORA” signifies the first light of dawn. Both represent light and hope, symbolizing vitality and energy. Starting with the sales of time clocks and Chinese typewriters at the beginning of its entrepreneurial journey, the Aurora Group gradually expanded its business areas to include office equipment, office furniture, 3D printing, electronics, smart equipment, and e-commerce.

Since its investment and factory establishment in mainland China in 1993, and the completion of the Aurora International Building in Pudong, Shanghai in 2003, the sales and service network of the Aurora Group has covered all regions of China and received numerous awards, including “China Well-Known Trademark,” “Top 10 Enterprises in Efficiency in the National Furniture Manufacturing Industry,” “Shanghai Famous Trademark,” “Shanghai Famous Brand Product,” “Outstanding Three-funded Enterprise in Jiading District,” “Outstanding Enterprise Award,” “Silver Award for Star Enterprises,” and the “IF Design Award.”

The Aurora Group aims to provide customers with the most systematic, complete, and high-quality products and rapid service through its TOTAL SOLUTION integrated service for office environments. With a passion for Chinese antiquities for over 30 years, the group has collected over 7,000 ancient artifacts such as jade and ceramics, supporting academic research. In 2003, the Aurora Museum was established to share and promote cultural art.

In June 2008, the Aurora Group, with its unique concept of “Chinese Jade Culture and Urban New Style,” became one of the 18 enterprise pavilions for the 2010 Shanghai World Expo. It signed an independent pavilion exhibition contract with the Shanghai World Expo Bureau, allowing the world to see that Aurora is not only a leading brand in the integrated office environment but also has a deep cultural heritage.

Best-selling Products from the AURORA Brand：