WEILI

威力

Zhongshan WEILI Electrical Appliances Co., Ltd. was established in 1980 and is the birthplace of China’s independently developed single-cylinder washing machine. It is headquartered in Fusha, Zhongshan.

Starting from the production of washing machines, it has evolved into a large comprehensive research and manufacturing enterprise primarily focused on household appliances. It diversifies its products to include washing machines, microwave ovens, ovens, ice makers, ice cream machines, beer machines, insulated boxes, rice cabinets, and smokers. With 12 sales branches in China and over 3,000 after-sales service points, its international sales network spans Europe, the Americas, Asia-Pacific, the Middle East, Africa, achieving a balance between large and small appliances in the Chinese and international markets.

WEILI has 40 years of professional washing machine manufacturing experience with an annual production capacity of 3 million washing machines and 8 million microwave ovens. The company has obtained ISO9001 quality system certification, ISO14001 environmental management system certification, and more than ten safety certifications such as 3C, CE, GS, EMC, EMF, ROHS, ETL, CETL, FCC, FDA, LFGB, CB, and Australia’s SAA.

It has received honors such as “National First-Class Enterprise,” “National Comprehensive Quality Management Award,” and has been titled the “Chinese Washing Machine King.” It is a national high-tech enterprise in China, a demonstration enterprise for the transformation and upgrading of advantageous traditional industries in Guangdong Province, and one of the first companies in the nation to pass the integration management system assessment. The WEILI Technology Center has been recognized as the “Guangdong Province Enterprise Technology Center,” “Guangdong Province Engineering Technology Center,” and “Zhongshan City New R&D Institution” after 2011.

With 40 years of brand accumulation and tens of millions of market reserves, WEILI has swiftly risen in the waves of the economy by integrating product, brand, channels, and technology. It has become a shining star on China’s national brand revival road, drawing widespread attention and high recognition from the industry and media, earning the title of the “WEILI Model” in the home appliance industry.

Adhering to the core values of “scale, quality, cost, and efficiency,” and the belief in “Century WEILI, Prosperity for the Country,” WEILI is willing to work hand in hand with both new and old customers to build WEILI into an internationally first-class, socially responsible home appliance manufacturer.

WEILI possesses the largest washing machine production base in South China and has established a solid triangle layout with bases in Southwest and North China. Its microwave oven production scale ranks third in China, consistently engaging in OEM manufacturing for top-tier brands like Haier, Sanyo, covering overseas markets in Europe, the Americas, the Middle East, and Africa. In 2010, it entered the Chinese market under the WEILI brand. With 40 years of dedication to professionalism, WEILI has gained the love of 50 million consumers worldwide. It is the only brand officially awarded the title “Chinese Washing Machine King” by the country. It was the first company to develop China’s first single-cylinder washing machine with independent technology, the first to advertise on television in the industry, the only brand to insure its entire product range, and the first in the industry to achieve annual sales of over 1 million washing machines for seven consecutive years from 1989 to 1995.

“Owning an WEILI washing machine” was once a dream for the older generation in China. In 2005, with an investment of 150 million yuan from Guangdong Dongling Kaiqin Group, known as the “West Expedition Champion,” WEILI’s glory continued. Leveraging Dongling Kaiqin Group’s strong international marketing network, leading research and manufacturing capabilities, advanced management philosophy, and complete product support, WEILI restored its washing machine business with significant investments, reorganizing its research and development, production, quality assurance, and marketing systems, vigorously promoting the systematic, production-supported, and market-integrated development of household appliances.

In December 2007, WEILI Electrical Appliances relocated to a new site, the Fusha Industrial Park. The new industrial park covers an area of 300 acres with a total investment exceeding 500 million RMB and houses 15 state-of-the-art washing machine production lines.

The acquisition of WEILI by Dongling Kaiqin Group rekindled the soaring spirit of the once glorious WEILI washing machine and reshaped the brand image with an innovative and pragmatic approach.

Best-selling Products from the WEILI Brand：