Rnice
雅乐思
Rnice primarily engages in the research, production, and sales of water purification appliances, energy health products, and engineering water purification equipment, along with promoting the Rnice brand. Leveraging robust financial support and substantial research and development capabilities, Rnice is one of the most comprehensive companies in China’s water purification home appliance industry.
Rnice boasts China’s first modern dust-free water purification machine production line and a workshop for ultraviolet disinfection water treatment equipment. It also possesses professional and series injection molding production lines, with an annual capacity exceeding 12 million units for various household appliances. All Rnice products pass national health department hygiene audits, 3C safety certification, CE certification, GS, ETL, CQC, among others. The “Rnice” brand has been recognized as a “Chinese Famous Brand” and is covered by product liability insurance provided by Ping An Insurance Company of China.
In terms of market development, Zhejiang Rnice Company actively implements an operational model that combines urban agent franchising with deep distribution, aligning with the characteristics of the water purification industry and the company’s strategic planning. Rnice’s management and marketing teams consist of renowned marketing experts in China and multinational corporate professionals, adhering to a marketing philosophy of “customer first, wholehearted service.” However, Rnice’s after-sales repair centers in China are still under construction, with some areas currently lacking service centers, posing significant obstacles to product service.
Rnice regards quality as the lifeblood of the enterprise, relentlessly pursuing excellence. The company’s production strictly follows ISO9001 international quality system standards, encompassing comprehensive procurement procedures, production line operation management procedures, technical inspection standards, and quality control. For incoming material inspections, Rnice has 18 management regulations reviewed by four departments, ensuring a 100% inspection of incoming materials, with any quality issues resulting in rejection. The product assembly line includes five major quality checkpoints and 15 control points. Furthermore, all Rnice products undergo destructive testing and various inspections according to the national mandatory product certification (3C) standards before being boxed and warehoused, maintaining an unboxing qualification rate of over 99.98%.
Rnice Appliances, adhering to the business philosophy of “quality, professionalism, integrity, and innovation,” focuses on electromagnetic technology research and development, constantly striving for improvement. Over the years, it has gradually evolved from a small-scale processing enterprise into a large-scale professional life appliance marketing and manufacturing enterprise. Rnice has three major production bases in Zhongshan, Foshan, and Pinghu, Zhejiang, becoming a professional manufacturer across the Yangtze River Delta and the Pearl River Delta, the two major domestic household appliance production and distribution centers in China. The company covers an area of 120,000 square meters, with standardized workshops covering 80,000 square meters and a daily output of 30,000 finished products. Its electromagnetic stoves and related products have passed strict certifications such as China CCC, European Union CE (EMC/LVD), Germany GS, American ETL, import and export CQC, TUV for electromagnetic stove compatibility, EMF radiation protection, and international electrical safety CB, obtaining the “National Quality Inspection Stable Qualified Product” certificate awarded by the China Quality Inspection Association. It is the first professional electromagnetic stove production enterprise in Zhongshan City to pass quality exemption inspection. As Rnice Appliances gained popularity in China, it was honored with titles such as “Top Ten Satisfactory Brands for Chinese Consumers (Users)” and “Famous Trademark in Guangdong Province.”
The outstanding quality that has garnered broad recognition from consumers in the market and unanimous praise from industry peers has resulted in Rnice selling over 10 million life appliance products. With its exceptional quality and best value advantage, it has become the preferred OEM production base for several top ten electromagnetic stove brands in China. Its products are also exported to more than 20 countries and regions across Europe, America, and Asia. In China, with the continuous expansion of Rnice’s sales team, it has established an initial marketing network covering various regions, penetrating second and third-tier markets, progressively gaining consumer favor for the Rnice series of life appliance products, especially its electromagnetic stoves, leading to a steady increase in sales performance year by year.