INSE

樱雪厨电

INSE Kitchen Appliances, founded in 1998, has been dedicated to the high-end intelligent kitchen appliance sector. It boasts a product range that includes range hoods, gas stoves, gas water heaters, electric water heaters, water purifiers, dishwashers, integrated stoves, disinfection cabinets, wall-mounted boilers, steam ovens, garbage disposals, and more. It is a modern high-tech enterprise at the forefront of kitchen appliance core technology.

Located in Nantou Town, Zhongshan City, Guangdong Province, in the heart of the Greater Bay Area, INSE Group Limited covers an area of over 100 acres. The company specializes in the research, development, production, and sales of household kitchen appliances such as range hoods, gas water heaters, gas stoves, electric water heaters, disinfection cabinets, and wall-mounted boilers. It has earned numerous honors and is recognized as a modern and powerful enterprise at the forefront of kitchen appliance core technology. With 21 years of steady development, INSE has gained high market recognition in technology, quality, and branding. INSE Group has evolved into a rapidly growing, innovative, and intelligent kitchen and bathroom appliance conglomerate in China.

Since its inception, INSE Group has always positioned its “Four Innovations” capability (Entrepreneurship, Innovation, Creativity, and Creation) as the brand spirit. It has also defined its brand mission as “Only Make World-Class High-Precision Kitchen Appliances,” firmly occupying the forefront of advanced technology in China’s high-precision appliances, with a reputation for nobility, precision, and cutting-edge quality, earning numerous accolades.

In addition to brand building, INSE places significant emphasis on technological innovation. Over the years, INSE Group has implemented a comprehensive technology integration strategy, collaborating deeply with renowned universities and global research institutions in the field of electrical appliances. This collaboration has yielded significant technological achievements. In 2005, INSE was recognized as a “High-Tech Enterprise,” and in 2011, it established a “Provincial-level Technology R&D Center.” In 2013, it established a “Provincial-level Engineering Center,” followed by the establishment of a “Guangdong Provincial Academician Expert Enterprise Workstation” in 2015 and a doctoral service station in 2017, accumulating more than 100 patents for inventions and utility models over the years.

INSE Group attaches great importance to brand development and adheres to the principles that “Brand is the First Productivity, Brand is the First Sales Force, and Brand is the First Competitive Force.” It collaborates with experienced marketing and planning consultancy agencies to safeguard its brand.

In 2015, INSE not only established branch offices in major cities such as Beijing, Guangzhou, Shenzhen, Chengdu, Zhengzhou, and Xi’an but also built over 10,000 brand sales terminals across China. Simultaneously, INSE’s core kitchen appliance technology was introduced and adopted in more than 30 countries, including Brazil, Russia, Turkey, and Mexico, receiving high praise in international markets, marking an upgrade in INSE’s global strategy.

In 2017, INSE continued to advance its “Two Innovations and One Upgrade” strategy, focusing on intelligent product research and development, deep market development, and comprehensive management enhancement. The group centered its strategy on the market, initiated market case movements in special zones, and launched support strategies to enter provincial capital cities, providing stronger policies and planning support for agents, and offering consumers a higher-quality product and service system.

In December 2018, INSE introduced the AI Smart Interconnected Kitchen, releasing flagship new products such as the MagicT10 Range Hood, SuperJoy Sink Dishwasher, SuperBurn Instant Hot Water Heater L11, and the SkyShadowS Satellite 4D Range Hood, causing a stir in the industry. INSE officially entered the field of fully interconnected smart homes.

In the future, INSE will continue to promote the development of technological innovation, establish a “high-precision” intelligent product system, expand market development in first-tier, second-tier, and third-tier cities, achieve full coverage in the Chinese market, deepen marketing reforms, provide market-oriented services, establish a solid market base, accelerate brand strategies to become an international brand, and upgrade its global strategy, ensuring that more people worldwide can enjoy INSE’s technology.

The company believes that, under the influence of INSE’s core values of “Pragmatism, Innovation, and Integrity” and guided by the “Two Innovations and One Upgrade” strategic objectives, with the collective efforts of INSE’s people, a strong, intelligent INSE is certain to bring new wonders to China and the world in the kitchen appliance industry!

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