Hisense
海信
Hisense was founded in 1969 and is a well-known domestic brand in the white goods industry. It is a large electronic information industry group that operates in various fields such as home appliances, communications, information technology, and real estate. The company owns several brands, including Hisense, TOSHIBA TV, gorenje, KELON, Ronshen, ASKO, and Vidda.
Hisense has three listed companies: Hisense Video (600060), Hisense Home Appliances (000921), and San Electric Holdings (6444), listed in Shanghai, Shenzhen, Hong Kong, and Tokyo. Under these companies, multiple brands are operated, including Hisense, TOSHIBA TV, gorenje, KELON, Ronshen, ASKO, and Vidda. In 2021, Hisense achieved a total revenue of 175.5 billion yuan, a year-on-year increase of 24%. Its overseas revenue reached 72.5 billion yuan, a year-on-year increase of 32%, and its own brands accounted for over 80% of the revenue.
Headquartered in Qingdao, China, Hisense has been adhering to the core values of “honesty and integrity, pragmatic innovation, customer-centric, and sustainable operation” for 53 years. The company’s development strategy is based on “technology-oriented and steady operation,” covering multimedia, home appliances, IT intelligent information systems, and modern service industries. With TV as its core business in the B2C sector, Hisense has consistently been among the top players globally. In emerging B2B industries like smart transportation, precision medicine, and optical communication, Hisense also holds a leading position in China and even worldwide. The combination of the home appliance sector with the technology sector is helping Hisense transform from a “home appliance company” into a “high-tech company.”
Over the years, Hisense has focused on display and image processing technologies, building a comprehensive industrial chain in the visual industry ecosystem, including core technologies, terminal devices, application scenarios, cloud support, and content services. The company is a world leader in ULED dynamic backlight zoning control and laser display technologies. Additionally, it has made significant progress in chip technologies, particularly in 8K ultra-high-definition display processing chips, TV SoC chips, and AI chips. In 2021, Hisense TV’s market share remained at the forefront in the global market. Its Hisense Vida services reached over 80 million households globally, extending traditional manufacturing into user operations.
Steady and persistent efforts drive Hisense’s strategy, continuously transforming its products towards the high-end, extending its industrial chain into high-tech fields, and developing high-quality products. Hisense Broadband is a leading global supplier of optical communication devices, with its access network optical module products being world-leading. The company has also introduced three types of terminal products for operators, among which optical fusion terminals and live satellite products lead domestically. In the emerging field of intelligent transportation, Hisense’s products and solutions have been applied in 169 cities across China. In the precision medicine industry represented by the Hisense CAS (Computer-Assisted Surgery) system, the company has served over 100 tertiary and higher-level hospitals nationwide, benefiting more than 20,000 patients. The Hisense HD60 Tai Shan series of color ultrasound products filled the gap in Shandong Province, and clinical use has been carried out in over 30 tertiary hospitals, with more than 50,000 cumulative diagnostic cases.
Best-selling Products from the Hisense Brand：
