Haotaitai
The Haotaitai brand was established in 1996, focusing on the development of kitchen and bathroom appliances, vigorously developing gas stoves, range hoods, water heaters, disinfection cabinets, water purifiers, integrated stoves and sinks, steam ovens, food purifiers, garbage disposers, and other kitchen appliance products, while also entering the field of integrated kitchen ceilings and whole-house customization. After more than 20 years of in-depth research on kitchen appliances and profound insights into the kitchen appliance market and its users, in 2023, Haotaitai introduced the “China Stove King” strategy in its existing kitchen appliance business, aiming to become a leading brand in smart gas stoves, with the mission of “making more people fall in love with eating at home.”
The Haotaitai brand is a part of Foshan Simike Home Environment Technology Co., Ltd., located in Shunde District, Foshan City, Guangdong Province, a well-known home appliance industrial base in China. The company owns a 70,000 square meter industrial park, upgraded in 2021 to a village-level industrial park, with the future park area expected to reach over 280,000 square meters, making it a modern enterprise based on research and development of home kitchen products.
With an investment of 250 million yuan, the company built a brand new 103-acre industrial park in 2015, featuring a rational layout of modern workshops and the introduction of lean production management.
Innovation in technology is the primary productive force of the enterprise. To date, Haotaitai has obtained several patents from the National Intellectual Property Administration, including high-temperature disinfection cabinet anti-vibration, dual-fan smoke extractor, and range hood installation.
The corporate vision is to create a “truly user-friendly and more comfortable cooking” kitchen space, focusing on the exploration and development of integrated smart kitchens, aiming to create more space-saving, simpler, and more efficient solutions.