FOTILE
方太
Founded in 1996, FOTILE is a provider of happy life solutions with intelligent kitchen appliances as its core business. FOTILE is dedicated to providing high-quality products and services, creating a healthy, environmentally friendly, and culturally rich lifestyle, enabling millions of families to enjoy a happier and more secure life.
FOTILE focuses on the research and production of high-end kitchen appliances and now has multiple product lines, including integrated cooking centers, range hoods, sink dishwashers, embedded dishwashers, water purifiers, embedded cooktops, embedded sterilizing cabinets, embedded microwave ovens, ovens, steam ovens, and gas water heaters.
As a strategic leader in professional and high-end kitchen appliances, FOTILE’s brand strength has been continuously enhanced. In January 2012, FOTILE’s Happiness Home Experience Center in Shanghai was completed. After four years of anticipation, FOTILE’s Happiness Home Experience Center in Beijing was established in Sanlitun in January 2016. In September 2019, FOTILE’s Happiness Home APP was launched to share and pass on the wisdom of building happy families. In 2015, FOTILE further improved its brand value system and proposed a new brand proposition – “Because of Love, We’re Extraordinary.” By 2020, FOTILE has been ranked among the “Asia’s Top 500 Brands” for seven consecutive years, thanks to its unique innovation model and superior brand value. In recent years, driven by its mission, FOTILE has put forward the “Family Happiness Concept” and “Happiness Community Core Concept” of the new era, as well as the “Five Ones” and “Five Sentences” happiness principles, gaining further recognition for its brand value.
As the leader of China’s kitchen hood standardization workgroup, FOTILE actively participates in international, national, and industry standardization work, guiding the formulation of industry standards. It has been involved in revising/developing more than 130 standards and has published over 90 standards. FOTILE has also completed the research project “Kitchen and Bathroom Pollution Control and Environmental Function Improvement Technology” under China’s Eleventh Five-Year Plan for National Science and Technology Support, passing the acceptance test successfully. In 2017, it became the undertaking unit for the “Thirteenth Five-Year” National Key R&D Program project “Key Technologies and Equipment for High-Efficiency Separation of Fume and Smoke Purification,” and its project achievements were successfully applied in demonstration projects for emission reduction and renovation in catering and food enterprises in key regions nationwide in 2020. In addition, FOTILE has led the revision of the IEC (International Electrotechnical Commission) international standard “Safety of Household and Similar Electrical Appliances – Particular Requirements for Hoods and Other Cooking Fume Extractors,” giving China’s kitchen hood industry more international influence.
Currently, FOTILE has established 117 branches in China and established a comprehensive sales channel system covering specialty stores, household appliance chains, traditional department stores, cabinet retailers, e-commerce, and project decoration. FOTILE innovatively promotes the “high-end e-commerce strategy,” focusing on improving user experience in product structure, channel structure, online customer service, delivery, and installation.
FOTILE has a core value of “the integrity of people, enterprises, and products as one,” an enterprise mission of “for the happiness of millions of families,” and is driven by its mission, vision, and values. Over the past 25 years, FOTILE has remained dedicated to providing high-quality kitchen appliances and will stride toward the grand vision of becoming a great enterprise.
Best-selling Products from the FOTILE Brand：
