Enaiter

伊莱特

Founded in 2002, Enaiter drew inspiration from Chinese food and health culture. Positioned as a high-end health-focused appliance brand, Enaiter concentrates on the development of health-oriented appliances. It specializes in the research and production of intelligent appliances such as smart rice cookers, aiming to bring aromatic rice and delicious dishes to countless households.

Established in 2006, Enaiter is headquartered at 28 Dongcheng Road, Dongfeng Town, Zhongshan City, Guangdong Province, with a total construction area of 313,000 square meters. Its intelligent home appliance manufacturing base, operational since 2020, covers an area of 113,000 square meters. The company boasts strong capabilities, complete product lines, well-equipped facilities in the industrial chain, advanced production processes, a substantial design and R&D management team, and a sales network spanning over 30 countries and regions across North and South America, Europe, Asia, Africa, and Oceania.

Focused on the research and manufacturing of intelligent rice cookers, Guangdong Enaiter Electric Appliance Co., Ltd., leveraging constantly evolving innovative technology and unwavering craftsmanship, has become a leader in the rice cooker manufacturing industry, achieving an annual sales scale of 2 billion RMB. In 2018, Enaiter rebranded as “ShanShanShi” while staying rooted in China’s millennia-old food and health philosophy, inheriting Chinese food and health culture through continuous innovation in health-oriented appliance manufacturing, aiming to create a Chinese health-oriented appliance brand for the betterment of families worldwide.

Enaiter collaborates with the DESIGNNXT Design Center in South Korea, undergoing 18 years of technical improvements. Its products, certified by GMC as a “Global Manufacturer,” position the company as a powerhouse in the rice cooker industry, with strong export capabilities among Chinese manufacturers. Enaiter holds various international certifications such as ETL, CE, GS, CB, vigorously implements ISO9001 system construction, adopts ERP, PLM, OA system management, and continuously promotes “7S” management.

Best-selling Products from the Enaiter Brand：