Bear
小熊电器
Bear Appliances, abbreviated as Bear, is a brand under Bear Appliances Co., Ltd. It was founded by Li Yifeng in 2006 and is an industrial enterprise specializing in the research and development, design, production, and sale of creative small household appliances. On August 23, 2019, the company was officially listed on the Shenzhen Stock Exchange. Over the years, Bear Appliances has always been driven by innovation, deeply understanding the needs of young users, and providing high-quality product experiences and real-life values with cutting-edge industrial design and personalized functional experiences. In 2022, Bear Appliances launched a new brand strategy positioning itself as “Creative Small Household Appliances Loved by Young People,” aiming to communicate with young users through imaginative and creative brand imagery and become a beloved brand of small household appliances among young people.
Bear Appliances was established in March 2006 and is headquartered in Shunde, Guangdong, known as the “Hometown of Chinese Household Appliances.” It is a small household appliance company that uses its independent brand “Bear” as the core, conducts creative small household appliance research, design, production, and sales using big data from the internet, and deeply integrates product sales channels with the internet. Over the years, with personalized product design, a rich product line, and marketing strategies, Bear Appliances has maintained rapid and steady growth, with a compound annual revenue growth rate of 21.65% in the past five years.
Currently, Bear Appliances is undergoing digital, information, and intelligent upgrades, comprehensively implementing a high-quality boutique strategy. It has solidified its operational foundation from multiple dimensions, including user experience, design, research and development, testing, and manufacturing. With the dedicated efforts of the growing Bear team, the company has established a three-tier research and development system, owns five intelligent production bases with over 70 production lines, and has independently developed more than 60 product categories, covering kitchen appliances, home appliances, home products, personal care, and baby products, among others. It boasts over 500 models and has earned more than 1,000 national patents. During the 2022 618 shopping festival, Bear Appliances’ nine major product categories, including health kettles, egg cookers, electric lunch boxes, yogurt makers, electric ovens, toasters, sandwich makers, egg beaters, and electric cookers, achieved the highest sales on the Tmall platform. On the JD.com platform, Bear Appliances’ six major product categories, including health kettles, meat grinders, egg beaters, egg cookers, electric lunch boxes, and yogurt makers/ice cream machines, achieved the highest sales.
Bear Appliances, with precise insights into user needs, places user experience at its core and drives innovation through technology. It provides young users with innovative, diverse, exquisite, stylish, compact, and easy-to-use products, engaging in continuous communication and growth with them.
Small Household Appliances Loved by Young People: In the new era, young people from Generation Z, such as those born in the 1990s and 2000s, are gradually becoming the main consumer group. They are a dynamic and creative group with various characteristics, including diverse personalities, rich identities, a focus on experiences, and rational consumption. As a leading creative small household appliance company, Bear’s creative genes align closely with the characteristics of young people from Generation Z. In the future, Bear Appliances will focus on this demographic, enhance its understanding of their needs, innovate in research and development, and improve its smart manufacturing capabilities. The company will continue to deliver innovative, diverse, exquisite, stylish, compact, and easy-to-use creative small household appliances to meet the diverse functional experience needs of young people in different scenarios. Bear Appliances aims to provide them with novel and enjoyable life experiences and offer them a relaxing and warm emotional presence, allowing them to live a creative life.
Bear Appliances is committed to becoming a beloved brand of small household appliances among young people.
Best-selling Products from the Bear Brand：
