Ating

爱庭

Ating Appliances was founded in 1996 and is a renowned brand in the induction cooker industry, offering stylish, healthy, and practical small household appliances. The company is committed to improving and enhancing induction cooker products, having developed an anti-magnetic leakage structure specifically for induction cookers. It specializes in the research, production, and sales of induction cookers, purple clay pots, electric pressure cookers, and other products, operating as a large-scale industrial enterprise.

Established in 1996, Foshan Ating Appliances Co., Ltd. is a significant Chinese home appliance manufacturer primarily focused on the development, production, and sales of induction cookers.

Covering an area of 35,228.48 square meters (approximately 53 acres), the company possesses a production base of over 40,000 square meters for induction cookers. With five workshops and 15 production lines, the annual production capacity reaches 6 million units. Specifically, the annual production of induction cookers can reach 6 million units, with 380 employees, including 40 engineering and technical management personnel.

Since its establishment, the company has consistently focused on technological improvements in induction cooker products. A large team of talents continuously absorbs advanced domestic and international concepts, leveraging extensive industry experience to develop and produce five major series – Anti-Magnetic King, Stir-Fry King, Black Crystal King, Hotpot King, and Tea Ceremony Star – encompassing over 100 products. They have repeatedly overcome challenges in the induction cooker industry. With robust technical strength and exceptional product quality, the brand has gained extensive recognition in the market and industry, becoming a technological benchmark in the industry.

From its inception, the company positioned itself as a specialized enterprise for developing, producing, and selling induction cookers based on its advantages, market conditions, and industry issues. After thorough market research and resource analysis, the company entered the market with the multifunctional induction cooker featuring an anti-magnetic leakage structure, guaranteeing sufficient human and financial resources for its development and promotion as a key project.

In 2003, the company officially developed an anti-magnetic leakage structure specifically for induction cookers, utilizing the principle of cutting magnetic lines of force to transform the magnetic field into an electric current, discharged to the ground through the grounding wire of the power cord. This effectively reduces the external leakage of the magnetic field and significantly lowers the impact of electromagnetic radiation on the human body. Additionally, the company successfully developed a temperature-sensitive temperature measurement structure for induction cookers, abandoning the outdated concept of installing a single temperature measurement point only at the center of the heating disc. Through multiple tests, the company determined the high-temperature heating area of the cookware, installing two temperature measurement points on the circumference radius of 5 centimeters from the center of the heating disc, allowing for more direct and rapid measurement of the pot’s bottom temperature. This ensures faster CPU response and program execution, enabling multiple automatic control functions such as automatic cooking, boiling water, cooking porridge, soups, etc. Ating was among the early companies in China to produce induction cookers capable of automatic cooking. Upon the company’s market promotion, the products achieved excellent market results.

The 21st century advocates for a low-carbon lifestyle, emphasizing green environmental protection and energy conservation. The widespread use of induction cookers, dubbed “green kitchenware,” aligns with this trend. In Ating’s future development, research and innovation focusing on energy conservation, environmental protection, and low-carbon concepts will guide the company towards a path of quality and sustainable development, achieving Ating’s future corporate development goal – becoming a leading enterprise in the Chinese induction cooker industry and establishing itself as a globally renowned brand in healthy small household appliances.

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