Anker
安克
Founded in 2011, Anker is a well-known domestic digital accessory brand that specializes in the design, development, and sales of smart accessories and hardware. Their main products include mobile power banks, chargers, data cables, Bluetooth peripherals, and other smart digital peripherals. Anker has pioneered the application of gallium nitride from the aerospace field to the consumer charging industry.
As a global high-quality smart charging expert, Anker’s products cover a range of smart digital peripherals including mobile power banks, chargers, data cables, and Bluetooth peripherals. Since its establishment, Anker has consistently increased its investment in research and development, launching a variety of high-quality products that have gained recognition from consumers worldwide. They have over 80 million loyal users in more than 100 countries and regions around the world.
Anker, as a Chinese mainland brand for products sold in Apple Store and official Apple retail stores, uses Apple’s same-factory chips. Each PD data cable has passed Apple’s official MFi certification. Anker has introduced the application of gallium nitride from the aerospace field to the consumer charging industry, leading the industry into the era of gallium nitride. “Empower Life” is Anker’s brand philosophy. They believe that high-quality charging products can provide consumers with an ultimate charging experience and hope to become a “pride of Made in China” through innovative technology, showcasing the high quality of Chinese manufacturing and the voice of Chinese brands to the world.
Anker Innovations Technology Co., Ltd. was established in 2011 and is one of the largest revenue-scale global consumer electronics brand enterprises in China. The company focuses on the design, development, and sales of smart accessories and hardware. The business started online, mainly selling on platforms such as Amazon, eBay, Tmall, and JD.com, occupying a leading market share in the industry on large overseas e-commerce platforms like Amazon, with high visibility and reputation. Meanwhile, in developed countries and regions such as North America, Europe, Japan, and the Middle East, offline revenue growth has been rapid through cooperation with Walmart, Best Buy, and trading companies.
Anker Innovations is committed to shaping Chinese consumer electronics brands in the global market. Through continuous innovation, they bring technologically attractive leading products to global consumers, promoting the beauty of Chinese smart manufacturing. They have successfully built the smart charging brand “Anker” and introduced self-owned brands such as Soundcore, eufy, and Nebula, further expanding their business into areas like AIoT, smart home, smart acoustics, and smart security, with outstanding performance. They have over 100 million users in more than 100 countries and regions worldwide. In August 2020, Anker Innovations went public on the ChiNext board with the stock code 300866.