LIBERFEEL
冇心
“MAOXIN” (LIBERFEEL) is a technology lifestyle brand founded by Shenzhen Liberfeel Good Product Technology Co., Ltd. in 2014. The brand’s philosophy is to feel with heart, from nothing to something, and bring excellent product experiences to users. Its brand story stems from the combination of “liberty” (freedom) and “feel” (sensation), representing a group of people who go from “nothing” to “something” and do meaningful things with heart.
The brand advantages of Liberfeel are reflected in the following aspects:
Design style: It has a distinct fresh and elegant style. The product packaging design is simple, refined and aesthetically pleasing, which can meet the pursuit of fashion and personalization of young consumers.
Product variety: Its main business categories are rich, including audio products, 3C digital products, gifts, household products, small household appliances, skin care products, etc.
Research and development strength: The brand team consists of professional elites from various fields and top designers at home and abroad, and has nearly 10 years of original research and development and manufacturing capabilities for intelligent hardware.
User base: Since the brand was launched in 2014, it has more than 30 million global users. The products are widely popular in the global market and are sold in more than 200 countries and regions such as Europe, the Americas, the Middle East, Southeast Asia, North Africa and Australia. They are also available on domestic mainstream e-commerce platforms and more than 3,000 new retail terminal stores, bookstores, trend stores and digital exclusive stores offline across the country.
Technological innovation: For example, in terms of headset products, technologies such as liquid airbags, Bluetooth 5.3 technology, ACS panoramic sound effect technology, Pulse DT5.0 directional sound transmission technology, and ENS intelligent noise cancellation function are adopted to improve wearing comfort, connection stability, sound quality performance and call quality. For example, the Liberfeel Open Lux open true wireless Bluetooth headset adopts an ear-hook open wearing method that does not go into the ear. It uses a zero-degree liquid airbag to achieve 360° uniform force, and there is no pressure for long-term wearing. It has a total battery life of 50 hours. It adopts Bluetooth 5.3 technology for faster and more stable connection. It uses ACS panoramic sound effect technology to bring a more stereoscopic playback effect. It uses Pulse DT5.0 directional sound transmission technology to reduce sound leakage and enhance the private music experience. With the ENS intelligent noise cancellation function, it improves the human voice during calls and eliminates noise to provide a clearer call experience.
Its brand slogan is “Feel Your Feel”, and the IP image is the Liberfeel Little Prince originated from the novel “The Little Prince” by French writer Antoine de Saint-Exupéry, telling the story of the Little Prince’s search for his true self. The brand history is as follows:
In October 2014, the original illustration design of the First Sight power bank was released; in November of the same year, the original mobile phone stand was released.
In October 2015, the Tula illustration power bank series was launched.
In May 2016, a pocket-sized power bank exclusively for women was meticulously crafted; in August of the same year, the Different power bank was launched.
In July 2017, a lollipop-shaped electronic product charging cable was launched.
In 2019, three new products were continuously launched; in the same year, a retro power bank was launched, featuring 52° warmth, a product designed exclusively for women.
In July 2023, the new Open Lux open true wireless Bluetooth headset was launched.
Best-selling Products from the LIBERFEEL Brand：
