Colorful

七彩虹

Founded in 1995, Colorful is a well-known gaming DIY hardware manufacturer that integrates independent research and development, production, and sales. Its product range includes graphics cards, motherboards, desktops, all-in-one PCs, laptops, industrial control systems, and related services.

In 1995, in the forefront of China’s reform and opening-up in Shenzhen, the seeds of Colorful took root, nurturing ideals and creating a future through years of hard work. Over the twenty years of dedicated work in computer hardware, Colorful successfully underwent three major strategic transformations. It evolved from a distributor of computer components to a comprehensive enterprise with independent research and development, production, branding, and sales capabilities. Eventually, it integrated into the capital market, becoming an industry conglomerate.

From 1995 to 2000, Colorful started as a distributor of brand-name products, establishing a solid sales channel system and laying the foundation for building its own brand during the initial development stage.

From 2000 to 2012, Colorful focused on promoting its own graphics card and motherboard brand, “Colorful,” and expanded its product lines to include DIY computer cases, power supplies, and more. It also successfully created the consumer-oriented electronics brand “Colorfly” and produced high-quality portable HiFi players. Today, the company’s business has expanded to encompass research, development, and sales of computer graphics cards, motherboards, desktops, all-in-one PCs, laptops, and industrial control systems, as well as various industry-specific integrated solutions. Colorful’s computer hardware brands are highly regarded in the industry.

Colorful’s dominant market share is the result of its strategic channel deployment across China. In terms of business expansion, with Shenzhen as the center, it radiates to eight major marketing platforms across China, ensuring that Colorful’s products are available in every province, city, and even towns across mainland China. Furthermore, to meet international customer demands, Colorful established marketing centers in South Korea and Germany in 2009 and 2010, respectively. It has also gained recognition and cooperation from international customers through participation in international exhibitions such as COMPUTEX and CeBIT.

A comprehensive international marketing platform is the foundation for Colorful’s products to serve global customers. In terms of external resource cooperation, Colorful leverages the resource advantages of industry giants like NVIDIA, AMD, and Intel, becoming an important partner for these companies in China. As internet consumption becomes increasingly popular, partnerships have been formed with well-known e-commerce brands like JD.com, Tmall, Taobao, Suning, and Pinduoduo. Additionally, Colorful’s significant marketing platform strategy involves building an integrated physical store chain brand that combines manufacturer flow, logistics, and information flow.

The accumulated technological strength and innovation capabilities over the years enable Colorful to actively and consistently innovate in product development and design, creating products and technologies that are highly recognized in the industry. The iGame series graphics card products under the hardware brand have received high acclaim from global users for their unique design features and reliable quality.

Best-selling Products from the Colorful Brand：