LI-NING

李宁

Li-Ning Company is a well-known Chinese professional sports brand founded by the “Prince of Gymnastics” Mr. Li Ning in 1990. As one of China’s leading sports brand companies, it possesses comprehensive capabilities in brand marketing, research and development, design, manufacturing, distribution, and retail. Li-Ning Company primarily deals in the business of professional and casual sports footwear, apparel, equipment, and accessories under the Li-Ning brand. It has established an extensive retail distribution network and supply chain management system in China. As of June 30, 2020, Li-Ning had a total of 5,973 sales points in China (excluding Li-Ning YOUNG), and it continues to expand its business in Southeast Asia, India, Central Asia, Japan, South Korea, North America, and Europe. Li-Ning Company went public in Hong Kong in June 2004 (stock code: 02331.HK).

In addition to its core brand Li-Ning, the group also produces, develops, promotes, distributes, and sells various other branded sports products through self-owned, licensed, or joint venture partnerships, including DHS table tennis products, AIGLE outdoor sportswear, Danskin dance and yoga fitness products, and Kason badminton products.

Innovation is fundamental to Li-Ning’s brand development and key to enhancing the “Li-Ning experience value.” Since its inception, Li-Ning Company has placed great importance on original design. It established a clothing and footwear design and development center in Foshan, Guangdong in 1998, and subsequently established design and research centers in Hong Kong, the United States (Portland), and South Korea. Li-Ning also maintains close cooperation with well-known universities and research institutions both domestically and internationally.

Li-Ning Company is committed to the development of sports. Domestically, since the 1992 Barcelona Olympics, the company has been supporting Chinese sports teams, such as diving, shooting, table tennis, and badminton, by providing equipment and encouraging them to perform with excellent athletic capabilities and mental states. Internationally, Li-Ning Company collaborates with international events, sports teams, and organizations as strategic partners, signing contracts with international athletes to promote the spirit of Li-Ning and the sports spirit.

As a sports equipment company, Li-Ning Company’s mission is to “ignite passion through sport,” dedicating itself to the creation of professional sports products that transform lives and strive for higher levels of breakthroughs in athleticism. Adhering to its brand core values of “Winning Dreams,” “Consumer-Centric,” “Our Culture,” and “Breakthrough,” Li-Ning Company aims to become an internationally recognized, world-class, and fashion-oriented professional sports brand originating from China.

Best-selling Products from the LI-NING Brand：