ERKE
鸿星尔克
Hongxing Erke was founded in the year 2000 and is a well-known integrated sports goods brand company in China. It focuses on the sports goods market, with products covering clothing, footwear, accessories, and it launched a children’s sports goods series in 2019.
In June 2000, Hongxing Erke Industrial was established in Li Cheng District, Quanzhou City, Fujian Province. After over 20 years of development, Hongxing Erke has become a renowned integrated sports goods brand company in China. Since its establishment, Hongxing Erke has adhered to the business philosophy of “Down-to-earth, Extraordinary Deduction,” and the brand spirit of “To Be No.1.” The spirit of resilience, perseverance, determination, and courage to strive for the first place that it advocates has inspired and motivated ERKE’s employees and a wide range of users in their pursuit of success.
The company has one operational center, eight production bases, more than 30 branches, and over 21,300 employees. This includes franchise retail stores, directly creating nearly 80,000 employment opportunities. Creating “Made-in-China” with technology to promote the rise of Chinese commodities is a distinctive path that Hongxing Erke has explored in its many years of development and is an unwavering strategic direction for the future.
Hongxing Erke advocates a young, fashionable, and sunny lifestyle, focusing on the sports goods market. Its products cover clothing, footwear, and accessories, and it launched a children’s sports goods series in 2019. Hongxing Erke has an extensive marketing network, covering all 32 provinces, municipalities, and autonomous regions in China, including first, second, third, and fourth-tier cities. As of now, it has more than 6,500 stores in China and overseas. Overseas, its products are marketed in countries and regions including Europe, Southeast Asia, the Middle East, North and South America, and Africa. It holds trademark proprietary rights in more than 100 countries worldwide.
As early as 2003, Hongxing Erke set the direction of leading with technology, aiming to become the “Technological Hongxing Erke.” Focusing on technological innovation and using ingenuity to drive continuous product iteration and operational transformation. In 2007, Hongxing Erke became the first in the sports goods industry in China to establish a laboratory certified by CNAS (China National Accreditation Service for Conformity Assessment). Dedicated to sports science research, it aims to improve the performance of Chinese athletes. In 2020, in deep cooperation with the Sports Science Research Office of the General Administration of Sport of China, the “Extreme Future Lab” was established to continuously enhance product core competitiveness through technological innovation. Currently, it owns nearly 300 patents related to shoes and apparel inventions and has been awarded the title of “National Intellectual Property Demonstration Enterprise.” With the accelerated iteration of technologies such as the internet, big data, and cloud computing, Hongxing Erke, on the basis of a decade of information technology accumulation, has forged an IT professional team. Through cooperation with companies like SAP and IBM, the integration of big data and artificial intelligence is being applied to create its own digital core competitiveness. By digitally empowering operational capabilities and upgrading user experiences, Hongxing Erke is focusing on sustainable development with a green and low-carbon philosophy in the context of future carbon neutrality. Using new materials and new processes, it aims to create greener, low-carbon, socially responsible products.
Best-selling Products from the ERKE Brand：
