Innovation 4
Brand Awareness 4
Customer Experience 4
Quality and Reliability 4

骆驼 Camel, founded in 2000, is a globally renowned outdoor sports and leisure brand that places outdoor functionality at its core

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CAMEL

骆驼

CAMEL骆驼

Camel, founded in 2000, is a globally renowned outdoor sports and leisure brand that places outdoor functionality at its core. It is positioned as an outdoor cross-country brand emphasizing a combination of comfort and style. Its product range covers various categories including outdoor equipment, sports, clothing, footwear, and luggage.

Established in 2000, Camel is a well-known enterprise in China’s footwear and clothing industry. It possesses a comprehensive set of capabilities in brand marketing, research and development, design, manufacturing, distribution, and retail. It has a vast retail and distribution network as well as a robust supply chain management system in China.

Camel’s development and success are closely tied to continuous improvement and optimization of product craftsmanship. From military leather boots a century ago to the high-performance outdoor sports equipment of today, Camel’s relentless pursuit in material selection, product design, and manufacturing processes ensures a supply of high-quality and diverse products.

Camel’s marketing strategy is based on targeted market research across global markets, leading to diverse distribution channels in both domestic and international markets. In China, Camel boasts over 3800 exclusive stores and brand counters, with its products available on major e-commerce platforms.

Best-selling Products from the CAMEL Brand:

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