SILVERLIT brand history,chinese brand products,SILVERLIT brand reviews

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SILVERLIT was established in 1977 and is an international toy brand. It primarily specializes in electronic toys. Within the Chinese toy industry, Silverlit also holds a significant position, representing one of China’s premier toy brands. Founded in Hong Kong in 1977 and later setting up its factory in Humen, Dongguan in 1993, SILVERLIT boasts a self-built factory covering more than 70,000 square meters, employing over 5,000 staff, making it a large-scale international production enterprise.

The SILVERLIT EXOST series has introduced a variety of electronic remote-controlled toy cars with diverse features such as 360-degree flips, simulated smoke, detachable mother and child cars, and water navigation capabilities. The robot series also maintains its popularity with the introduction of combat robots, gaming robots, and robotic dachshunds. Additionally, they offer laser battle guns.

SILVERLIT is a globally renowned electronic toy brand, with Dongguan SILVERLIT Limited Company as the creator of the SILVERLIT brand. In the Chinese toy market, SILVERLIT holds a pivotal role, representing one of the high-end toy brands in China. The globally renowned SILVERLIT Bumblebee helicopter, which has sold tens of millions worldwide, was recognized by the Guinness World Records as the world’s smallest helicopter. The SILVERLIT “Aibo” replaced Sony’s robot dog in the National Science Museum. In 2012, SILVERLIT’s Magic Fish toy was rated as China’s best-selling toy, gaining strong traction on Beijing Cool TV and Guangzhou Jiajia Cartoon TV. In 2013, SILVERLIT introduced the shooting elf toy, which caused a sensation in the Chinese toy market.

Since its inception, SILVERLIT has been committed to its brand and has focused on developing high-tech toys. Renowned for its “creativity and technology” both domestically and internationally, the company has R&D teams in Hong Kong, Dongguan, France, and the U.S., with hundreds of members combined. They have offices and strategic partners in developed countries and regions such as the U.S., UK, France, Germany, Spain, Belgium, Scandinavia, South America, and more. In 2007, SILVERLIT held the top market share in Germany’s electronic toy market and ranked third in Japan. Within the Chinese market, SILVERLIT has established hundreds of counters in high-end malls, making it one of the most outstanding examples in the Chinese toy industry. In 2012, SILVERLIT was recognized as one of the top 40 successful transformation and upgrading enterprises in Guangdong. Major networks like CCTV and Guangdong TV conducted exclusive interviews with SILVERLIT.

For SILVERLIT, quality is paramount. As early as 1994, they became the first toy company in Asia to be ISO9001 certified. Their high-quality, technologically innovative products have earned them numerous awards, both domestically and internationally, such as the “Nuremberg Best Creative Toy” in Germany, the “Guinness World Record for Smallest Helicopter,” “Top 10 Outstanding Toy Companies in China,” and many more. In the National Science Museum of China, SILVERLIT’s smart robot dog, composed of over 3,000 components, is displayed long-term. This product was even given as a national gift to foreign presidents. In 2004, the then-national chairman Hu Jintao, upon inspecting the SILVERLIT smart dog in the Science Museum, encouraged children to study hard and love science.

SILVERLIT has collaborated with renowned global animation and brand companies, including American Marvel (Avengers, Spider-Man), Disney (Toy Story), Warner Bros. (Powerpuff Girls), Ferrari, Mercedes-Benz, TOLO in Germany, Chibi Maruko Chan in Japan, and Oupas in France. Their products are best-sellers in high-end markets worldwide.

Looking to the future, Silverlit will further commit to developing electronic toys, continuously innovating, ensuring that the world can simultaneously enjoy the endless joy brought by SILVERLIT.