RASTAR

星辉玩具

Established in 2000, RASTAR Entertainment is home to a toy brand that boasts a diverse product line, including model cars, children’s tricycles, bicycles, electric kids’ cars, scooters, and push carts. It is a leading integrated cultural and entertainment enterprise in China, with business ventures spanning football clubs, games, and toys.

After over a decade of development, the RASTAR toy brand “RASTAR” has secured intellectual property rights for its trademark in 50 countries and regions, and has been authorized by more than 35 renowned global automobile manufacturers. It has emerged as a globally recognized toy brand. Currently, RASTAR Toys has developed a multi-brand matrix, including RASTAR car models, RASTAR infants and toddlers, and its own proprietary brands. This covers dynamic and static car models, children’s tricycles, bicycles, electric kids’ cars, scooters, push carts, and other diversified product lines, with a total of over 400 premium toy products being sold in 120 countries and regions, catering to all age groups.

RASTAR Interactive Entertainment Co., Ltd. (A-share code: 300043, referred to as “RASTAR Entertainment”) was founded in 2000 in Shantou City, Guangdong Province. It was among the early enterprises to be listed on the ChiNext board in eastern Guangdong and made its debut on China’s A-share capital market in January 2010. The business scope of RASTAR Entertainment covers football clubs, games, and toys. It has offices in Shantou, Guangzhou, Hong Kong, Shenzhen, and Barcelona, making it one of China’s leading integrated cultural and entertainment enterprises. The company’s ancient-style strategy mobile game series “San Guo Qun Ying Chuan” has been successfully launched in mainland China, Hong Kong, Macao, Taiwan, South Korea, Japan, and other regions, accumulating a total business turnover of over 5 billion RMB. The company holds a 99.59% stake in RCD Espanyol, located in Barcelona, Spain, which is the only football club in the major European football leagues named after its country.

Best-selling Products from the RASTAR Brand：