Touchdog

它它

Touchdog (Chinese name: 它它) is a pet supplies brand established in 2004 and is affiliated with Guangzhou Nuanyang Pet Supplies Company. This brand has the following advantages:

In terms of design:

It has an excellent design team that has been exploring fashion trend elements around the world for many years, and the design style is fashionable and trendy. From Japanese style to American style to lively theme types, Touchdog is one of the pet supplies brands chosen by many stars and internet celebrities.

It emphasizes design, beauty and comfort, integrates Japanese cartoon patterns, scenes, graffiti patterns and anime styles into the products, and turns pets into fashionable, trendy and cute babies. Its humanized design is reflected everywhere in the products. For example, as early as 2006, the pet bag was given a “humanized” design, proposing and practicing the concept of “making the pet bag closer to the bags people use daily”; the climbing pet round rope and new knotting method created in 2014 were widely popular in the market and were even used by the beloved pets of many stars. Subsequently, a new sub-category was added to the pet industry’s leash category.

In terms of quality control:

Quality control is given an important position, and its quality control is good. All fabrics meet European standards. For example, when choosing textile fabrics, attention is paid to requirements such as high cotton content, high density, pure and bright colors, and visually comfortable and good-looking; most of the clothes are made with lining, and the lining uses fabric with high cotton content, which has the characteristics of anti-static, fitting the pet’s body, maintaining good ventilation and being warmer. The fabric selection for the pet bed focuses on comfort and stain resistance. The fabric of some styles of the bed is waterproof-treated, and the detachable bed cover is convenient for cleaning. The pet clothes it produces also focus on quality, warmth and comfort. Unlike some brands that only focus on appearance, such as autumn and winter sweatshirts that use double-layer sewing.

In terms of brand layout:

It adopts a multi-brand strategy and has launched sub-brands such as touchcat (used to supplement cat supplies), sleeper (simple style pet supplies for cats and dogs), littlebean (for mid-to-low-end consumer groups, with a cute style), doghelios (mid-to-high-end outdoor supplies), tailfour (a US-style simple brand invested by TOUCHDOG in the US, mainly targeting mid-to-high-end people in countries such as Europe, America and Japan), to target different consumer groups and regions.

In terms of market performance:

It has a stable and continuous product R & D ability, a strong category and supply chain synergy ability, and online and offline channel layout capabilities at home and abroad. It has many years of accumulation in overseas mature markets and has certain first-mover advantages in understanding pet-raising people and product professionalism.

In 2018, the overall revenue was nearly 50 million yuan, and the profit was also several million yuan. After the explosion of the pet economy in China, the focus was shifted back to the Chinese market. Tmall and JD.com stores were opened in 2017. Currently, the number of fans in the e-commerce channel exceeds 110,000, and the average customer unit price is nearly 100 yuan.

In terms of product features: In the pet supplies track, its textiles are more likely to be repurchased and spread, and consumers can also better establish brand awareness. Moreover, most pets in China are mainly small and medium-sized dogs. They look cuter when wearing clothes with a sense of design, and the owners are more willing to buy clothes for them. This means that there is higher imagination space for pet clothing in China, and Touchdog is already a leading brand in this direction.

The products under Touchdog cover multiple categories such as pet clothing, pet beds, bags, snacks, leashes, toys, etc. It has received many honors over the years. For example, at the Global Pet Expo (interzoo) held in Nuremberg, Germany in 2012, the German Karlie Group continued the first fashion show on a 1,200-square-meter booth in the European pavilion. This was the first fashion show of a Chinese pet clothing brand on an international major occasion and was highly recognized by the European pet industry; in 2016 and 2017, it was awarded the top ten influential figures in the annual pet industry by the Asian Pet Show PFA; in 2017, it won the annual supplies award issued by JD.com; in 2018, it won three awards such as the top ten supplies brands of the year, the annual design award and the annual manufacturing award in the pet industry. In addition, its founder Leo was also listed by the top five pet supplies groups in Europe as one of the most design-capable pet designers in China.

Best-selling Products from the Touchdog Brand：