RANOVA

朗诺

RANOVA is a brand that focuses on the field of freeze-dried pet food. Its advantages are mainly reflected in the following aspects:

Brand influence: When it was founded in 2009, RANOVA was one of the first enterprises to apply freeze-drying technology to the research, development and production of pet food in China. After 15 years of development, RANOVA has brought high-quality product experiences to more than 20 million pet-owning families worldwide. It markets in 24 countries across 4 continents overseas. It ranks leading in the freeze-dried pet food category on Tmall in China and was awarded the most popular brand of pet cat snacks on Taobao and Tmall in 2023.

Product quality and innovation: RANOVA attaches great importance to product quality control and has successively passed many international certification standards such as the US FDA registration, EU registration, Canadian CFIA certification, British BRCGS certification, German IFS certification, ISO9001, ISO22000, and Business Social Compliance Initiative (BSCI) certification. Its products are constantly innovated and upgraded. For example, the new full-price staple freeze-dried cat food focuses on 5 major nutrients to boost immunity, including Bacillus subtilis that inhibits the proliferation of harmful bacteria, oyster peptides that promote the proliferation of immune cells, β-glucan that activates macrophages, porcine plasma protein that marks viruses, and colostrum that activates natural killer cells, etc. The special 3D mesh structure of its freeze-dried dental star product, the custom star shape, the addition of imported lysozyme and fructooligosaccharides can effectively clean food residues on the tooth surface and massage the gums, which is very popular among pet owners.

R & D strength: Led by Dr. Liu Fengqi, who used to be an associate professor at Nankai University, RANOVA has built an elite R & D team. The team members are all senior experts and scholars in the industry with master’s and doctoral degrees, escorting nutrition and quality. In 2023, RANOVA hired Academician Li Defa, an academician of the Chinese Academy of Engineering, the president of the China Feed Industry Association, and a professor at China Agricultural University, as a consultant. It also jointly established the Pet Freeze-Dried Food Research Institute with the College of Life Sciences of Nankai University, the College of Life Sciences of Tianjin Normal University, and the College of Animal Science and Veterinary Medicine of Tianjin Agricultural University, dedicated to the research and development of freeze-dried pet food for pet immune health.

Contribution to industry standards: On January 1, 2021, under the leadership of the Pet Industry Working Committee of the China Entry-Exit Inspection and Quarantine Association, the group standard of “Specification for Freeze-Dried Pet Food” drafted by Dr. Liu Fengqi, the chairman of RANOVA Co., Ltd., was officially promulgated and implemented, setting a segmented industry standard for freeze-dried pet food in China and filling the gap in domestic and international industry standards.

Brand concept and image: RANOVA proposed the brand concept of “Natural and Fresh, Endless Love”, and upgraded the brand concept to “Choose RANOVA for Freeze-Drying” in 2023, highlighting its pursuit in technology, quality and industry. At the same time, RANOVA’s brand image and new product packaging have undergone a disruptive renewal and upgrade. The cool cat image in the magazine style highlights the unique and fashionable brand tone.

RANOVA has always been committed to improving the dietary health of pet cats and dogs, and through continuous innovation and efforts, brings more high-quality pet food to consumers.

Best-selling Products from the RANOVA Brand：