NOURSE

卫仕

NOURSE is a pet health food brand independently created by Shanghai Chongxi Pet Products Co., Ltd. This company is a high-tech company dedicated to developing healthy products for pets. Its products cover fields such as pet food, pet nutrition products and pet medicine, and it has self-owned brands such as “NOURSE” and “Chongxi”.

The brand advantages of NOURSE are reflected in many aspects:

Rich experience: It has over 15 (or 17) years of research experience in canine and feline nutrition, and conducts in-depth research on the dietary needs of dogs and cats in the Chinese breeding environment.

Leading market position: It has consecutively ranked first in the sales of pet nutrition products on Tmall/JD.com for 4 years. It has served over 300 million pets cumulatively. In the “White Paper of the Pet Industry” released by the authoritative financial media CBNData, it is listed as the “Most Popular Pet Nutrition Brand”.

Diverse products: It has successfully developed nutrition series products and staple food series products for dogs and cats. Among them, the nutrition product series includes calcium tablets for dogs, compound vitamin tablets, shark cartilage powder for dogs, compound probiotics, chelated trace element tablets, joint relief tablets, formula lecithin granules for dogs, a2 affinity formula goat milk powder for dogs, a2 full-protection formula goat milk powder for dogs, nutrition paste, etc. for dogs; cat multivitamin compound vitamin tablets, omega-3 fish oil for cats, compound probiotics for cats, l-lysine tablets for cats, formula lecithin granules for cats, tear stain removal tablets, a2 affinity formula goat milk powder for cats, a2 full-protection formula goat milk powder for cats, nutrition paste, etc. for cats. The snack series includes freeze-dried snacks of sea and land feasts, selected chicken breast slices from the farm, duck breast slices, chicken taurine cat sticks, duck prebiotic cat sticks, salmon omega cat sticks, etc. The staple food series includes various products such as NOURSE High Alcohol Fresh Meat series, Dietary Balance series, Mouthful of Meat Grain series, Delicious Food Time series, High Energy Raw Meat series, Food Gathering series, etc.

Technological innovation: In 2021, it jointly established the NOURSE Pet Nutrition Research Institute with two academicians of the Chinese Academy of Engineering and pet nutrition experts from multiple universities. It jointly carried out research on animal nutrition with the College of Life Sciences of Nankai University and won the “2021 Annual Education Contribution Award” issued by Nankai University.

Supply chain guarantee: In 2020, Chongxi signed a pet supplies industrial park project with the Fanchang Economic Development Zone in Wuhu, Anhui Province, with a total investment scale of 1.8 billion yuan and a land area of 598 mu. Among them, the first-phase project has an investment of 700 million yuan and a land area of 200 mu, and has been put into operation. This factory is benchmarked against first-class production conditions and a digital flexible supply chain, which is conducive to stabilizing production capacity and quality.

Wide sales network: The online sales network covers the distribution systems of Tmall and JD.com across the entire network, and the offline sales network covers first- and second-tier cities across China, providing services to more than 20,000 physical stores and pet hospitals. The annual sales in 2018, 2019 and 2020 have achieved consecutive growth of more than 60%. In 2022, it also increased investment in offline channels, established a dedicated offline sales team, strengthened linkage with pet hospitals and industry exhibitions, and developed special nutrition products for pet hospital channels.

NOURSE has always adhered to the brand mission of “Making the happiness of having beloved pets last longer”, continuously exploring scientific formulas to enhance pet nutrition, committed to fundamentally solving the nutritional needs of beloved pets through diet, protecting their health, and providing pet owners with a healthier pet-raising lifestyle. Its brand vision is to further improve the pet health care system and meet the one-stop needs of the lifetime health of pets in China. During the development process, NOURSE has also received many honors, such as the favorite cat and dog health care brand for users in the pet industry in the 2018 Bell Awards, the 2020 innovative product of the year – NOURSE Tear Stain Removal Tablets and the classic product of ten years – NOURSE Calcium Tablets for Pets, and the 2020 CBNData Annual Product Power Brand of China New Consumption Business Forces, etc.

Best-selling Products from the NOURSE Brand：