Myfoodie

麦富迪

Myfoodie is a pet food brand under Guai Bao Group. It was established in 2013 and is mainly engaged in the research and development, production and sales of pet food.

Brand advantages are as follows:

Rich product line: The product line covers multiple categories such as pet staple food, wet food, freeze-dried food, dried snacks, chewing gum, and dental bones, and is sold well in dozens of countries and regions around the world.

Strong technical strength: Guai Bao Group has accumulated internationally advanced pet food processing technology and has an independent R & D platform of international high level. Its subordinates include multiple production factories and trading companies, and has formed technology R & D centers in China, the United States and Thailand.

Quality guarantee: The products are selected and produced according to American standards, and the raw materials used all come from enterprises certified by the State Administration for Entry-Exit Inspection and Quarantine. In order to ensure product quality, the HACCP food safety control system and ISO9001 quality management system have been established and implemented, and have passed the certification of authoritative institutions. It also invested tens of millions to establish a modern testing center, equipped with advanced testing equipment, and can complete multiple tests.

High brand awareness: It has become a leading brand in the industry and has grown rapidly for consecutive years. In the Double 11 of 2022, it became the only pet brand with sales exceeding 100 million yuan on Tmall. It topped multiple platforms such as Tmall, Douyin and Pinduoduo. It was selected into multiple lists, such as winning the first place in the 2021-2022 Tmall Top Brand Power List (Pet), the first place in the mat2021 Tmall sales list of dog and cat food brands, and was selected into the “2021 China New Consumption Brand Annual Potential List” jointly released by
China Business Network and cbndata in 2021. In 2020, it was rated as one of the top 15 in the “2020 Q1 China Pet Food Brand Ranking List” released by iiMedia Research. In January 2024, it was approved as the only AAA-level (national-level) well-known trademark brand in the pet industry.

Emphasis on innovation: According to the changes and upgrades of user needs, several product series have been developed successively. For example, the Freeze-dried High-meat Cat Food Series of Frigga, the Full-price Freeze-dried Cat Food Series of Frigga, the Double-blend Food Series, and the Probiotics Army Series, etc.

Fulfill social responsibilities: Actively participate in public welfare activities, such as sponsoring the 38th Beijing Adoption Day, dedicated to solving the food and clothing problems of stray cats and dogs; jointly developed a public welfare mini-program with Miao Xingqiu, and sponsored the event of “Inviting Stray Dogs to Have New Year’s Eve Dinner”; once joined hands with Beijing Adoption Day and the crew of “A Dog’s Purpose” to donate dog food for stray dogs; initiated the event of “Finding a Love for Stray Cats”, etc.

The products operated by the Myfoodie brand include pet foods such as the barf cat food series, the barf dog food series, the goat milk fresh meat cat food series, the double-blend dog food series, the goat milk fresh meat dog food series, as well as various pet nutrition and health products. Its products focus on being natural, nutritious and healthy, and are committed to providing high-quality food and care for pets.

Best-selling Products from the Myfoodie Brand：