Mookipet

慕奇宠

Mookipet is a pet clothing brand that focuses on the trendy style of cute pets. This brand was founded in 2019, comes from Hangzhou, China, and is created by a cutting-edge team of pet-raising designers.

The advantages of Mookipet are mainly reflected in the following aspects:

Supply chain advantage: Its founder, Dan, previously had nearly 10 years of entrepreneurial experience in the children’s clothing brand, bringing advantages to Mookipet in the supply chain. The mature supply chain of the clothing company can achieve stable process production and independent research and production. The model similar to “small orders with quick returns” enables the design of new clothes to be listed without going through complex links. Currently, Mookipet has approximately 150 SKUs, and the number of new products launched annually can reach 80-100, with an average of 8-10 new products launched each month.

Product quality: In terms of clothing materials, selected infant and children’s fabrics are used to meet the requirements of comfort, elasticity, etc. Customized high-elastic anti-static fabrics and environmentally friendly functional fabrics are adopted to reduce hair adsorption. All clothes will undergo more than a dozen fabric pattern tests before going on the market to ensure that they are comfortable and good-looking without affecting the normal development and growth of pets. The brand mainly targets breeds with a weight within 5-35 pounds, and develops universal patterns for various pets, and also develops exclusive patterns for special breeds such as cats and French Bulldogs, taking into account universality and diversity, which can meet the needs of most pets, positioning both practicality and trendiness.

Design style: Its design team is composed of professional clothing designers and cartoonists. The overall design style focuses on the elements and trends that young people are interested in. It will refer to the preferences and aesthetics of young users and combine the popular trends of market research. The first product since the brand was launched is the Christmas bear cardigan, and the design inspiration comes from Christmas trees and the sense of ritual of young people for festivals.

Market performance: It has grown rapidly. The overseas business achieved a year-on-year growth of 300% in 2021, and the year-on-year growth rate of the domestic business in the same period also exceeded 100%. During the peak sales season, the monthly sales exceed one million yuan. In addition to the domestic market, the brand has entered the pet markets of more than ten countries and regions such as Japan, South Korea and North America. As of May 2022, the brand’s pet store distributors cooperating through online and offline omnichannels have exceeded 1,000.

Brand influence: Mookipet is positioned as a combination of online and offline. Due to its distinctive and unique brand design style, it is loved by the young pet-raising crowd of Generation Z and has received many honors, such as winning the China Design Innovation Brand Award in September 2019; winning the Asia Pet Annual Emerging Brand Award in August 2020; winning the Asia Pet Annual Packaging Design Award in December 2021; winning the Asia Pet Annual National Trend Brand Award and the Asia Pet Annual Packaging Design Award in November 2022; winning the Asia Pet Annual National Trend Brand Award in August 2023, and the Pet Read Award for the User-Favorite Brand of 2023-2024. Its products are priced affordably, with prices basically within the range of less than 100 yuan, which is more likely to attract consumers to frequently change new clothes for their pets, meet the needs of fast fashion, and is also conducive to creating best-selling items.

Mookipet is committed to the cross-border combination of fashion elements, art design and cute pet culture, giving pet clothing a new visual language, and is determined to become a pet clothing brand loved by young people and lead the new trend of cute pets.

Best-selling Products from the Mookipet Brand：