LOVE AROUND

爱立方

LOVE AROUND is a company with certain influence in the field of pet food.

Its brand advantages are reflected in several aspects:

Initiating the freeze-dried raw meat and bone category: The English name of LOVE AROUND is “lovearound”, which implies the love and companionship of pets. At the beginning of the brand’s establishment, it was found that although the group of cat keepers increased, the average lifespan of pet cats was relatively low, and the dietary structure of most cats was expanded food. Through studying foreign data and documentaries, it was learned that raw food feeding was encouraged, and raw meat and bones could be well combined with the freeze-drying process. Based on the characteristics that the gastrointestinal structure of cats is suitable for raw food, the category of freeze-dried raw meat and bones was initiated, and this feeding method was actively popularized to allow cats to eat better and stay with their owners longer. If cats are fed with freeze-dried raw meat and bones completely, their digestive ability can be significantly improved, the amount of feces can be reduced, and their body conditions can be improved.

Professional knowledge and team: To increase professional knowledge, the founder obtained a national-level pet nutritionist certificate. In the early stage of entrepreneurship, by reading foreign literature, watching documentaries and establishing contacts with foreign experts, guidance on formulas and processes was obtained. After experiencing detours in the early stage, the personnel strategy was adjusted, more attention was paid to the values and attitudes of employees, and relatively young and strong-learning ability employees were selected to make the team more involved and closer to customers.

Performance growth and self-owned factory: The performance increased by 300% in 2019, and the layout of its own freeze-drying factory was completed. It is planned to realize self-production of all freeze-drying series, and the new factory will also open OEM cooperation. In the early stage, because there were few factories in the entire pet industry that could do freeze-drying, and there were very few that met its standards, it chose OEM production. However, with the development of the company, the OEM cooperation model could not keep up with the business pace, resulting in frequent out-of-stock situations. Even the introduction of the presale model could not effectively alleviate the pain point of unstable supply chain, so a self-owned factory was built.

The products of LOVE AROUND cover cat food, dog food, etc., and its freeze-dried raw meat and bone products have attracted market attention. However, the performance of specific products may vary due to individual differences. When choosing pet food, it is still necessary to comprehensively consider the actual needs of pets and product quality and other factors.

The above information is collated from online materials and is for reference only. If you want to know more detailed information about LOVE AROUND, it is recommended to follow the content released on the company’s official website or other official channels.

Best-selling Products from the LOVE AROUND Brand：