KITCHEN FLAVOR
开饭
KitchenFlavor is a dog food brand under Shanghai Bridge Pet Care Co., Ltd.
In terms of brand impression, KitchenFlavor returns to the genuine needs of pets, continuously creating “delicious” delicacies, making pets “happy” both physically and mentally.
In terms of brand strength, it is a cost-effective brand with Internet genes, having nearly 200 fashionable and delicious products. It mainly targets young people aged 18-28 who keep pets, has a large number of loyal consumers in second and third-tier cities, and its various product series cover the mid-range price band.
The product features include several series:
Grain-free series: Select meat and fruits and vegetables to meet the vitality needs of pets’ nature and reject common allergic ingredients such as beef, dairy products, grains, soybeans, gluten, etc.
Picky Eater series: It is formulated based on the taste and nutrition of dogs in the Chinese environment and adopts a unique “meat juice roasting” technology. Pour on thick and fragrant meat juice, bone juice, vegetable juice and other thick soup and fresh juice, then sprinkle with mellow meat powder, and bake it to shape, layer by layer wrapping the professionally proportioned nutrition particles, and add cheese pieces, protein, fat, mineral calcium, phosphorus, magnesium and vitamins, etc., to provide the necessary nutrition for puppies.
Heaven and Earth Feast series: To meet the multi-faceted nutritional needs of pets, ingredients such as Antarctic krill and black-bone chicken are selected. Among them, Antarctic krill has high protein content, low fat content, contains protein digestive enzymes, phospholipid-type DHA and various minerals; black-bone chicken is high in protein and low in fat, and contains various amino acids and trace elements, etc.
Wet food series: Such as Meat Cube, Soup Cube, Meat Stew, etc.
Snack series: Such as Sea and Land 2-in-1 Cat Litter Generation Cat Litter, etc.
The terminal image of its products includes brand billboards, promotional posters and brand exhibitions, etc.
Some product information of KitchenFlavor is as follows (taking dog food as an example):
Texas Roast: The raw materials consist of beef, corn, wheat, fish, soybean meal, animal fat, vegetable oil, hydrolyzed animal protein, phospholipids, fructooligosaccharides, DL-methionine, L-lysine, various vitamins, biotin, nicotinic acid, pantothenic acid, folic acid, trace elements zinc, copper, iron, manganese, selenium, iodine (including chelated trace elements), food coloring, etc. The analytical guaranteed values (based on dry matter) are crude protein ≥ 18%, crude fiber ≤ 5.0%, lysine ≥ 0.63%, total phosphorus ≥ 0.8%, moisture ≤ 10%, crude fat ≥ 12%, crude ash ≤ 10%, calcium ≥ 1.0%, salt ≤ 1.5%.
Kyoto Fragrant Chicken Flavor: The raw materials include chicken, corn, wheat, fish, soybean meal, animal fat, vegetable oil, hydrolyzed animal protein, cheese, phospholipids, fructooligosaccharides, DL-methionine, L-lysine, various vitamins, biotin, nicotinic acid, pantothenic acid, folic acid, trace elements zinc, copper, iron, manganese, selenium, iodine (including chelated trace elements), food coloring, etc. The analytical guaranteed values (based on dry matter) are crude protein ≥ 18%, crude fiber ≤ 5.0%, lysine ≥ 0.63%, total phosphorus ≥ 0.8%, moisture ≤ 10%, crude fat ≥ 12%, crude ash ≤ 10%, calcium ≥ 1.0%, salt ≤ 1.5%.
Naples: The raw materials include chicken, corn, wheat, beef, fish, soybean meal, animal fat, vegetable oil, hydrolyzed animal protein, phospholipids, cheese, fructooligosaccharides, DL-methionine, L-lysine, various vitamins, biotin, nicotinic acid, pantothenic acid, folic acid, trace elements zinc, copper, iron, manganese, selenium, iodine (including chelated trace elements), etc. The analytical guaranteed values (based on dry matter) are crude protein ≥ 22%, crude fiber ≤ 5.0%, lysine ≥ 0.77%, total phosphorus ≥ 1.0%, moisture ≤ 10%, crude fat ≥ 14%, crude ash ≤ 10%, calcium ≥ 1.2%, salt ≤ 1.5%.
In addition, KitchenFlavor cat food also has a variety of flavors and series, such as Alaska, Havana Seafood, Italian-style Shrimp and Chicken Puree, French-style Crabmeat and Fish, etc.