DOCILE

豆柴

DOCILE is a brand that focuses on pet food, founded in 2014, and its brand has the following characteristics and advantages:

Brand concept: Adhering to the professional spirit of concentration and dedication, it is committed to solving the gastrointestinal problems of domestic pets in China, building the gastrointestinal power of Chinese pets, improving the quality of life and life quality of pets, and fulfilling the responsibility commitment of “eating DOCILE, good gastrointestinal health for cats and dogs”. It is people-oriented, caring for humanity, reshaping the happy relationship between people and pets, and leading a new era of healthy and happy pet-raising life with vitality.

Product R & D: The products of DOCILE are jointly created by Chinese pet nutritionist Wang Tianfei and the senior French team, achieving full-category coverage of pet food. It has a number of independently developed brands and formulas, as well as a variety of patents in professional fields. In early 2022, it officially released new era healthy pet-raising concepts such as the “Pet Gastrointestinal Health Center Theory”, and launched the first generation of “DOCILE Gastrointestinal Prime Power Staple Food 1.0”, creating a new category of “gastrointestinal health food”. In addition, it has also built its own R & D base for Chinese pet food, established a domestic professional pet medical consultant team, and is dedicated to providing users with a healthy pet-raising solution of “healthy food + medical care services”.

Sales channels: Not limited to a single traditional offline and online sales model, it also actively expands emerging forms such as online celebrity agency and live-streaming with goods. Its unique sales model solves problems for customers one-on-one, forming a business model with service as the core competitiveness of “high repeat purchase and high customer unit price”.

Team situation: With a sound organizational structure, reasonable department settings, classless communication, it is efficient and agile. Most of the team members are “professional pet pooper scoopers”, who love this career because they like pets, and everyone is contributing to China’s pet industry.

Development history: In 2014, DOCILE was officially established and DOCILE pet food was born; in 2015, the sales amount reached more than 4 million, a pet-raising consultant team was established, and nearly 2 million pet-raising problems were solved; in 2016, the annual output of staple food reached 80 tons, the online sales exceeded 11 million, and Shenzhen and Jiangsu cloud warehouses were established, with the shipping throughput and timeliness increased by 120%; in 2018, the online sales exceeded 40 million, the company’s organizational structure began to take shape, the number of employees exceeded 150, the online celebrity agency channel was officially opened, it won the title of the “Top Ten Dark Horse Brands of the Year” in the pet industry, officially signed the brand spokesperson Yang Shuo, officially laid out the short-video matrix, and the number of online fans exceeded 1 million, and the Shijiazhuang warehouse was completed; in 2019, the annual sales increased rapidly to 80 million, successfully obtained round A financing, developed 54 national offline distributors in just 1 year, covering more than 8,000 stores and more than 100 cities, established the Xuancheng warehouse, and the four major warehouses in the country covered nearly 10,000 square meters; in 2020, the annual sales exceeded 100 million, and won the Pet Awards PaiDu Award – Favorite Chinese-made Brand of Pet Owners in 2020; in 2021, the brand strategy was comprehensively upgraded; in 2022, it was shortlisted for the nomination of “#Growth 50 of New Consumption Brand Growth in China”; in 2024, a full-user business model of “private domain + public domain + alliance field” has been formed, with more than 1.5 million massive member users.
Company honors: One of the top ten brands of pet food in China, a high-tech enterprise, and a provincial high-tech enterprise.
Its product series are rich, including staple food (such as DOCILE Gastrointestinal Prime Power Dog Food, DOCILE Gastrointestinal Prime Power Cat Food, adult cat and kitten food, adult dog and puppy food, etc.), pure meat snack cans, dried snacks, freeze-dried snacks, probiotic fish oil, hair explosion powder, etc.

Best-selling Products from the DOCILE Brand：