CRAZYDOG

疯狂小狗

CRAZYDOG is a pet brand under Xuzhou Suchong Pet Products Co., Ltd., founded in 2014. It focuses on the research and development, production and manufacturing of pet food. With the mission of “Focusing on the Happy Life of Pets”, it is committed to providing pet lovers with high-quality product experiences.

Brand advantages include:

Diverse products: Covering pet staple food, snacks, daily necessities, cleaning supplies, etc. The staple food series includes meat floss series, freeze-dried series, double-blend series, fresh meat soft food, etc.; the snack series includes dog training snacks, broth packs, bone products, etc.; the nutrition and health care category includes nutrition paste, goat milk powder, probiotics, calcium tablets, trace element tablets, etc.; the daily cleaning category includes bath lotion, traction rope, dog bowls and kennels, electric hair clippers, etc.

Wide channels: It fully covers e-commerce platforms such as Tmall, JD.com, Amazon, as well as offline pet hospitals and pet stores, and has rich development advantages of online platforms.

Rapid development: At the beginning of its establishment, it coincided with the e-commerce dividend period. Through the product strategy of low price and high cost performance, it rapidly expanded its scale. The sales reached 110 million yuan in 2016, 320 million yuan for the whole year of 2017, over 600 million yuan in 2018, and exceeded 1.2 billion yuan in 2019.

Rich brand matrix: In 2019, it officially entered the fission node, upgrading from a single brand to a group. Currently, it has multiple brands such as Beauty Meow (focusing on natural functional cat food), Blue Buffalo (natural high-end pet food brand), Gongliang · Yuchong (high-end pet food in cooperation with cultural IP), and Paitu (cat food brand similar to CRAZYDOG in positioning and taking the popular route), to meet the needs of different consumer groups.

Emphasis on research and development: In 2018, a research and development center was established in the United States, and senior pet nutritionist Wang Tianfei was invited as the chief scientist.

This brand has received many honors, such as being successfully selected as the “Most Commercial Valuable Startup Company of 2018 Unusual Business” in 2018; winning the “Top 10 Outstanding Staple Food Brands of the Year” and “Top 5 of PFA Annual Design Award”; on November 30, 2018, winning the championship of “InnoBrand 2018 Brand Innovation Competition”; in May 2019, being rated as the Annual Cutting-edge Enterprise of the New Seedlings List of Chinese Startup Enterprises; in 2020, being selected into the “Top 15 of China Pet Food Brand Ranking List in Q1 2020” released by iimedia Ranking, the top 50 of the pet industry in 2020, and being listed on the “Top 100 High-growth Enterprises in the Field of China’s Consumption Upgrade in 2020”; in 2021, being selected into the “Top 50 of the Pet Industry in 2020”, ranking 11th; in 2022, being selected into the “Top 15 of China Pet Food Brand Ranking List in 2021” released by iimedia Ranking.

In the pet food industry, product quality is crucial. Brands need to continuously pay attention to and improve product quality to win the trust of consumers. At the same time, facing the growth trend of the mid-to-high-end pet food market, brands also need to constantly adjust strategies to adapt to market changes.

Best-selling Products from the CRAZYDOG Brand：