Boqii

波奇

Boqii Company is a leading pet-centered platform in China, with the following brands and advantages:

Rich brands: It offers approximately 17,853 SKUs of about 570 brands, including 39 international brands. The product categories cover food, snacks, shampoo, cages, toys, clothing, OTC veterinary drugs, etc. It is committed to providing a comprehensive and relevant product inventory selection to meet various needs of pets.

Online and offline layout: Through the dual-line layout of online and offline, it has built an ecological closed loop that combines online and offline businesses. Online, it has multiple professional service carriers such as Boqii Mall, Boqii Pet APP, WeChat and mini programs; offline, it provides products to physical pet stores and pet hospitals. The first offline experience store opened in Shanghai Jing’an Darongcheng in 2021.

Own brands: It has its own brands Yoken and Mocare. The increment of its own brands is a significant factor that cannot be ignored in its continuous rise. The main platform can have certain pricing power and bring higher gross profit through in-depth cooperation with upstream production factories.

Pet community: The Boqii Pet APP is a mobile community that brings together sections such as pet experts/KOLs, medical Q&A, pet product reviews, and interesting pet activities. More than 12 million pet lovers have shared their pet-raising lives in the Boqii Pet community, generating a massive amount of pet graphic/video/information content.

Pet encyclopedia: Professional teams summarize and list common pet disease symptoms, preventive measures and treatment methods. It also includes various health and scientific breeding knowledge such as pet species, daily feeding, care, training, and grooming, and can be regarded as an intellectual encyclopedia in the pet field.

SaaS solutions: It launched a proprietary SaaS solution to provide offline stores with inventory management, membership management, price information and other services, helping offline pet stores complete digitization, simplify and optimize supply chain management and in-store operations.

User base and growth: As a rare ecological platform in China that has long been established in the pet track and covers the entire industrial chain, its cross-platform business development model has deepened the “online + offline” dual-line layout and achieved a rapid expansion of the platform’s high-quality user pool. For example, in the first quarter of fiscal year 2022, the number of active buyers exceeded 1.65 million, an increase of 27.9% compared to the first quarter of the previous fiscal year, and the average consumption per user increased by 11.7% year-on-year. A large number of high-quality user increments have brought the platform’s growth.

Improvement in operational efficiency: Through technological empowerment, it provides precise matching of customer groups and product categories for brands to solve the pain points of brand parties. At the same time, the company continuously optimizes operational efficiency. The proportion of its management expenses and fulfillment expenses in total revenue has decreased, and the scale effect has initially emerged. This not only improves the service level and user experience of brand parties, but also achieves significant breakthroughs in online marketing, information services and other revenues. For example, in the first quarter of fiscal year 2022, this revenue increased by nearly 20 times year-on-year.

Industry influence: The influence of the Boqii ecosystem, with the gradual implementation of the “online + offline” strategy, radiates to the entire pet industry and is expected to become a new infrastructure for the pet industry, thereby improving the operational efficiency and service experience of the entire pet industry.

Boqii Company was founded in 2008 and is affiliated with Guangcheng (Shanghai) Information Technology Co., Ltd. It started with “Boqii Community” and “Boqii Mall” at the earliest and officially launched the mobile APP Boqii Pet in 2014. Important events in its development history include: launching its own brand Yoken in 2015; introducing SaaS solutions in 2015; investing in and taking shares in the high-end pet food production factory Qingdao Shuang’an in 2017; launching its own high-end brand Mocare and starting the Boqii Pet membership program in 2018; taking shares in Paiduoge to layout the offline pet field in 2019; launching live broadcasts and short videos in 2020 to further enrich pet content production and enhance user interaction and participation; officially listing on the New York Stock Exchange in 2020, becoming the first share of the Chinese pet ecological platform; opening the first offline experience store in 2021 and signing a strategic cooperation agreement with Huajiantang, etc.