KUB

可优比

KUB, established in 2009, is the pioneer of natural-style parenting, dedicated to becoming a nurturing lifestyle brand that caters to all scenarios, produces a full range of products, and serves families worldwide. KUB emotionally connects with parents through technology-driven design innovations. It focuses on independent research and development and aesthetic design, identifying needs from real-life experiences, optimizing solutions, and aims to provide quality “natural-style parenting” products for parents worldwide, creating a new “natural-style parenting experience” for them.

KUB, a natural-style parenting lifestyle brand, positions itself as the “pioneer of natural-style parenting” with the slogan “Naturally they grow up.” It has long been dedicated to the field of maternal and infant products, with products available in all provinces, cities, and autonomous regions in China. Since its inception, KUB has always insisted on providing “scientific, comfortable, healthy, innovative” products to help users rediscover the value of family life.

Under the “natural-style parenting” concept, KUB draws design inspiration from nature. Their products use natural materials and uphold eco-friendly and sustainable philosophies. They take into account parental experience, emphasizing harmony in home decor, convenience in use, space-saving storage, parent-child interaction, and adult enjoyment. Simultaneously, they facilitate the cultivation of children’s aesthetic sense, creativity, empathy, and independent personality in the modern age.

As an advocate for the “natural-style parenting” lifestyle, KUB’s product range encompasses items related to sleep, playful education, paper products, feeding, bathing, maternity, and other maternal and infant categories. KUB values brand, product, and service integration. They’ve realized a holistic development encompassing branding, sales, management, factories, warehousing, and logistics. They are moving towards “product patenting and global branding.”

Brand Positioning: Pioneer of Natural-Style Parenting.

Brand Vision: To become a globally recognized nurturing lifestyle brand, influencing families worldwide with natural-style parenting, letting families worldwide experience nurturing happiness.

Brand Slogan: Naturally They Grow Up.

KUB’s brand value lies in building trust through products and services; establishing connections with customer families through vitality and communication; and providing superior functionality, aesthetic design, and fair prices. This enhances the product’s added value, differentiation, and innovation, creating a nurturing lifestyle brand focused on modern families.

KUB’s products cover a comprehensive system for mother and baby items, including cots, mattresses, baby strollers, high chairs, scooters, walkers, balance bikes, mommy bags, playpens, storage racks, and other supplies. They also offer daily items such as bottles, tableware, bathtubs, wet wipe cotton swabs, oral care, and diapers.

KUB meets the growth needs of children aged 0-6 in all stages and scenarios, addressing their comprehensive needs from sleep to play, from home life to travel, and from care to clothing.

Best-selling Products from the KUB Brand：