Deeyeo brand history,chinese brand products,Deeyeo brand reviews

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Deeyeo is a well-known real estate brokerage brand under Lianjia Group, and its brand has the following characteristics and advantages:

Brand culture:

Mission: Promote industry progress, make housing transactions no longer difficult, and help brokers win professional dignity.

Vision: To become a Chinese real estate brokerage service brand, a cooperative alliance for small and medium-sized intermediaries in China, and a cooperative platform for Chinese community experts.

Values: Customer satisfaction, integrity and professionalism, open cooperation, and shared success.

Operation mode: It adopts the mode of “Platform empowerment, brand credit enhancement, full-network cooperation, and quality operation”, which is a typical “S2B2B2C” mode. Based on the technical, data and traffic support provided by the platform, credit enhancement and empowerment are implemented through the brand to help store owners achieve efficient and quality operation, and thereby provide services to customers.

Product services:

Broker cooperation network: It realizes networked operation with Lianjia. By joining the ACN broker cooperation network, the open housing sources of Lianjia are circulated and sold jointly to realize the cooperation of people, houses and customers.

Application tools: It provides comprehensive application tools of “Deeyeo A+” for cooperative partners, including “Building Dictionary System”, EHR personnel system, CRM customer resource management system, TE transaction management system, helping partners form the unified management and application of the four major types of data of “house”, “person”, “customer” and “transaction”. At the same time, it also provides a series of scenario-based offline operation tools such as image tools, ability improvement tools and promotion tools.

Functional background: It provides franchisees with all-round operational support and functional services including human resources, operations, training, legal affairs, finance, taxation, strategy, and procurement.

Diversified business: In addition to the second-hand housing transaction business, it can also help partners expand new housing, residence, long-term rental apartments, overseas real estate, home decoration and other businesses to expand the business scope.

Development history:

On May 1, 2002, Shao Fei, the founder of Deeyeo, and three alumni of Xi’an Jiaotong University, founded Shanghai Deeyeo Real Estate Brokerage Co., Ltd. in Lujiazui, Pudong, Shanghai, and opened the first store, Jing’an Store, in the center of Shanghai on October 1, becoming the flagship store of Deeyeo.

From 2004 to 2006, the store partner and investor system was planned and implemented, and the enterprise entered a stable accumulation period.

In 2009, it entered a period of rapid development.

On April 19, 2013, the 100-store celebration ceremony of Deeyeo Real Estate was held.

In 2015, Deeyeo Real Estate and Lianjia Real Estate were officially merged.

On January 30, 2018, Lianjia launched the “Deeyeo” brand to carry out franchise business and initially entered 10 cities including Chengdu, Chongqing, Dalian, Hangzhou, Jinan, Nanjing, Qingdao, Suzhou, Tianjin and Wuhan to carry out business.

Brand achievements: In 2002, it was awarded the title of “Trustworthy Housing Agency Store” in Shanghai; in 2007, it won the industry’s highest award “Golden Bridge Award” issued by the Shanghai Real Estate Brokerage Industry Association, and has since won this award for 8 consecutive years; in 2019, it won the Annual Excellent Value Residential Service Brand Award, topped the list of the most influential real estate brokerage (franchise) brands, and won the CCFA Employee’s Favorite Company & Gold Medal Store Manager Awards; in 2020, it won the top 100 of China’s franchise chains in 2019.

In the field of wet toilet paper, there is also a brand named Deeyeo that has achieved remarkable results. This Deeyeo brand belongs to Henan Yixiang Hygiene Technology Co., Ltd. and has more than 20 years of production, research and sales experience in disposable hygiene products. In 2021, it changed the layout focus from the mother and baby track to the home cleaning and care track, mainly focusing on wet toilet paper. Currently, it ranks first in the detailed category on e-commerce platforms such as Tmall, Douyin, JD.com and Pinduoduo. As of July 31, 2023, the cumulative sales of Deeyeo wet toilet paper exceeded 100 million packs.

The success factors of this Deeyeo wet toilet paper brand include:

Positioning segmented demands and developing new categories: Insights into consumers’ pursuit of clean, convenient and healthy life, anchors multiple scenarios of toilet use, and solves related hygiene problems.

Shaping the user mindset of “Brand = Category”: By interviewing doctor experts to provide category endorsement for wet toilet paper and establish professionalism; doing content seeding on major platforms, outputting product selling points around specific scenarios, and strengthening the brand mindset of “Wet toilet paper = Deeyeo = Clean”.

Inviting celebrities to endorse and achieving crowd breakthrough: Leveraging the topic traffic of celebrities, inviting them as brand ambassadors and conducting category popularization.

Launching offline elevator media advertisements to form a closed loop with online: Launching elevator media advertisements in multiple cities, covering more life scenarios, reaching potential consumers and guiding them to purchase through e-commerce channels.

The advantage of this brand’s wet toilet paper lies in its establishment of the “Three No Standards”, that is, no consecutive drawing, not easy to break, and not easy to seep. Moreover, the brand attaches great importance to product quality, has built a 100,000-level clean and sterile production workshop, and controls all links of raw material supply and production. At the same time, the brand has the “craftsman spirit” and pursues the ultimate quality. For example, it once destroyed wet wipes worth millions of yuan due to minor flaws in the product packaging, thereby establishing trust in the hearts of consumers. In terms of scientific research, Deeyeo also continues to invest, has declared a number of patents, and its laboratory has been recognized as the enterprise technology center of Zhengzhou City. In addition, it also continuously upgrades strategic products according to consumer demands and market changes. For example, in September 2023, the classic version of Deeyeo wet toilet paper was fully upgraded to version 2.0, and the paper weight was upgraded from 75g to 80g.

The above information is for reference only, and the specific situation may vary by region and time. If you want to know about the Deeyeo real estate brokerage brand, it is recommended that when making an actual choice, you have an in-depth understanding of the services of the specific store and the local market reputation; if you are concerned about the Deeyeo wet toilet paper brand, you can further judge whether it meets your personal needs through actual use and product reviews.