DADDY’S CHOICE
爸爸的选择
DADDY’S CHOICE is a daily chemical high-tech brand established on January 29, 2015. It was founded by Beijing DADDY’S CHOICE Technology Co., Ltd., which is a full-industry-chain international enterprise integrating research and development, production and sales. Currently, it has two international R&D centers in Beijing and Kobe, Japan, and a production and technological achievement transformation base in Shandong, with nearly 1,000 employees. Its sales network of infant and toddler care products spreads all over the country, and there are over 10,000 cooperative stores. In 2017, DADDY’S CHOICE landed in the US market, representing the new domestic daily chemical brand to the world.
In terms of brand concept, DADDY’S CHOICE takes “safe, clean and additive-free” as the production concept. It is the first brand to adopt “subtraction” as the product concept in mother and baby products. Its product slogan is “Our products won’t lack anything, nor will they have anything extra.”
Brand advantages include:
Brand advantage: The brand’s logo is simple and highly distinctive with high recognition. Coupled with the high quality of the products themselves, it leaves a deep impression on consumers. After obtaining authorization, franchisees can use the brand image and logo for free, gain consumers’ trust and patronage, and enjoy the intangible value brought by the brand.
Product advantage: It has a top designer team. Every quarter, more than 100 new products are launched to the market, greatly enriching the product line and providing more choices for customers.
Technology advantage: The headquarters has specially established an operation planning center to fully support and serve franchisees, and has specially hired senior marketing experts to customize marketing strategies for franchisees. It can also formulate more operational marketing plans according to the timing.
Training advantage: It has a powerful, advanced and professional training institution, with its own unique management and training concepts, which can assist franchisees in starting businesses.
Service advantage: It provides franchisees with all-round resource support such as marketing concepts, staff training, copywriting planning, business negotiations, brand management, financial management, logistics management, and business supplies.
Investment advantage: Franchisees do not need to invest too much cost and have the opportunity to recover the cost within just one or two years.
DADDY’S CHOICE diapers have passed the tests of various international top institutions, and have passed the US FDA food and drug standard test, the EU CE children’s product standard test, the international test standard test of SGS General Notary Office in Switzerland, and the ISO10993-10 skin irritation and allergy test standard test, etc.
It has many brand honors. For example, in 2015, it won the “Brand Star Innovation Award” selected by Parents, a top parenting magazine in Europe and the United States, and was awarded the title of “The Favorite Diaper Brand of Pink-Collar Moms”; in 2016, it won the “Top Ten Creditworthy Brands in the Mother and Baby Industry in China” selected by the China Enterprise Integrity and Competitiveness Forum; in 2017, it won the “2017 Favorite Brand Award of Chinese Moms and Babies” awarded by the 8th China Pregnancy, Baby and Child Industry Development Summit; in 2018, it won the Innovative Mother and Baby Brand Award issued by Interface News, etc.
The company actively participates in public welfare and charity projects such as charity, environmental protection and other public welfare and caring causes, and has launched public welfare projects such as “Chick Plan”, “10,000 Libraries for Left-behind Children”, and “College Students’ Entrepreneurship”. The products cover various mother and baby care products such as the extremely pure, extremely pure and extremely thin series and the extremely fast and extremely thin 2.0 series of diapers, pull-up pants, cleaning wipes, infant and toddler shampoo and bath gel, baby butt cream, and baby repair cream.
Best-selling Products from the DADDY’S CHOICE Brand：
