LONGSTAR

龙士达

Zhejiang LONGSTAR Houseware Co., Ltd. was founded in 1996. In 2007, a modern and brand-new production base covering 150 mu and with an investment of several hundred million yuan was established in Xianju. It is currently a modern household goods production enterprise with a large industry scale and strong R&D capability in China.

LONGSTAR mainly produces plastic household products. At present, the company’s main plastic household products include more than 20 major categories such as fresh-keeping box series, bathroom series, bedroom storage series, kitchen series, cleaning series, etc., with nearly 2,000 products.

LONGSTAR has established a complete sales and service system throughout China through diversified marketing models. It has agents in 32 provinces, municipalities and autonomous regions, and has entered large-scale Chinese supermarkets such as Wal-Mart, Carrefour, China Resources Vanguard, Century Mart, RT-Mart, etc., to achieve product, technology and market integration with international standards. The sales network covers all parts of China. The products are also sold to more than 30 countries and regions such as Europe, America, Japan, South Korea and Russia.

As a well-known household products enterprise, LONGSTAR adheres to the business philosophy of “Happy Life, Plastic Fashion” and implements a multi-brand development strategy. In addition to the LONGSTAR brand positioning for mass durable household consumer goods, it has also successively launched new average-price sub-brands “Longzhixuan” for different consumer groups, as well as the LONGSTAR “Kangku” series of cup products. Once the products were launched, they attracted many consumers who pay attention to the quality of life and aesthetic taste. At the same time, we have taken another step towards the goal of “Beautifying Life, LONGSTAR Everywhere”.

The company adheres to the business philosophy of “People-oriented, Honest and Trustworthy, Customer First” and is the executive vice president unit of the Professional Committee of Plastic Household Goods of the China Plastics Processing Industry Association and the specially invited vice president of the Zhejiang Plastics Industry Association.

LONGSTAR takes “Building the company into a first-class household goods manufacturer and creating the ‘LONGSTAR’ world brand” as its business goal, dares to innovate, continuously promotes its own transformation and upgrading, and continuously strives for the internationalization of China’s plastic household industry.

Best-selling Products from the LONGSTAR Brand：