ZHUPAI

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ZHUPAI is a high-end household paper brand of Heng’an Group that focuses on the concepts of environmental protection and health.

The brand advantages are mainly reflected in the following aspects:

Environmental protection concept: With the concept of “Bamboo-Based Paper from the Earth”, the raw material adopts virgin bamboo pulp, and the bamboo fiber is extracted ecologically. It is natural and pure, showing the original color of natural bamboo, reflecting the concern and protection for the ecological environment.

Excellent quality: The ZHUPAI series products do not contain migratory fluorescent brighteners. Its carefully formulated flexibility ratio makes the skin-friendly touch extremely smooth; it is not easy to break when used wet to absorb water, and it is not easy to shed debris when used dry to wipe, making consumers use it more assuredly, comfortably, and worry-free.
Brand image: Combining the intentions of bamboo elements and bamboo culture in the packaging conveys the harmonious relationship between humans and the environment. Since its listing in 2017, it has been highly sought after by the post-80s and post-90s mid-to-high-end consumer groups, urban pleasure-seekers, and consumers who pursue health and environmental protection.

Public welfare actions: Actively fulfill social responsibilities. For example, in 2018, Heng’an Group officially signed a strategic cooperation with the China Qinling Giant Panda Breeding Research Center and adopted two giant pandas, “Hengheng” and “An’an” for life, jointly promoting the concept of green environmental protection. It has also organized the public to visit the national treasure “spokesperson” on the spot and launched public welfare activities such as “The Loneliest Art Exhibition” to pay attention to autistic children, enhancing the brand’s public welfare image.

Diverse products: To meet the usage needs of different consumer groups in different scenarios, a variety of products such as handkerchief paper, plastic-wrapped facial tissue, rolled toilet paper, coreless toilet paper, kitchen paper, napkins, and hand towels have been launched.

The original bamboo pulp natural color paper series of the ZHUPAI brand has been recognized by consumers with its green and healthy environmental protection concept, the pursuit of high-quality and excellent products, and the sincere and attentive brand responsibility, and has become the recommended brand in the household paper industry of the World Environmental Conference (WEC). Its core spirit includes original bamboo pulp and excellent material selection; ingenious manufacturing and excellent craftsmanship; quality choice and excellent guardianship; natural health and excellent life. What the brand conveys is not only a choice of household paper, but also an attitude of pursuing a natural, healthy and high-quality life.

Best-selling Products from the ZHUPAI Brand：