Well Mind

维尔美

“Well Mind” is a household paper brand under Taison Pulp and Paper Group Co., Ltd.

Brand aspect: Well Mind takes “Pleasant Mood” as the brand concept, is committed to providing consumers with high-quality, 0-additive and pollution-free household paper products, and conveys a positive and optimistic brand spirit. Its LOGO adopts a leaf-shaped design, symbolizing that the products are derived from virgin wood pulp and advocating the concept of health and safety. In 2015, a new series of products were launched, which not only reached an excellent level in the production process, but also paid more attention to health and safety in the selection of raw materials. Selected virgin wood pulp was used to ensure the hygiene and safety of raw materials, without adding any fluorescent agents, and had zero health burden.

The advantages are mainly reflected in the following aspects:

Brand operation support: It has nearly 4,000 successful chain cases across China and mature chain management experience, can provide full-process guidance such as site selection, decoration, opening, training, and promotion operation, and iterate the model and products in real time according to the market situation.

Technology research and development support: It gathers elite R&D teams at home and abroad, with the help of advanced foreign R&D equipment, and independently develops products that are comfortable and healthy for the human body to wear.

Product quality support: It has a 300,000-square-meter modern production base, which is a characteristic environmental-friendly factory integrating advanced manufacturing, technical research, modern logistics and ecological environment and other functions. Operating strictly in accordance with the ios international quality management system, it strictly controls the production process, operation management and product quality to maintain product quality and the rational use of resources.

Subversive model support: It launched the pioneering “1+n” fashion collection store model, added multi-category and diversified products, collected and integrated ready-to-wear, manicure underwear accessories, etc., and cross-border integrated fashion industry resources to achieve diversified operations.

Taison Pulp and Paper Group Co., Ltd. is a comprehensive large-scale multinational group company integrating forestry, pulping, household paper and disposable hygiene products, real estate, and trade. Well Mind Paper (Chongqing) Co., Ltd. is its subsidiary, which settled in Tongnan County, Chongqing in 2009. It has advanced production equipment and technology. The products cover many varieties such as roll paper, handkerchief paper, napkin paper, large plate paper, hand tissue paper, hand wipe paper and kitchen tissue paper. The product quality, energy consumption and production efficiency have all reached a relatively high level.

Overall, the Well Mind brand has strong competitiveness in the household paper market with its advantages in brand operation, technology research and development, product quality and business model, providing consumers with diversified high-quality product choices. However, the specific performance of the brand may vary due to regions, markets and other factors. Consumers can make a comprehensive consideration based on their own needs and actual situation when choosing.