LamPure
蓝漂
LamPure is a diversified group enterprise founded in 2015, headquartered in Chengdu, Sichuan Province, with more than 1,500 employees.
Brand aspect: LamPure is committed to being a transmitter of quality life and owns brands such as “LamPure”, “Pure Bamboo Workshop”, “LamPure Natural Color”, “Six Little Tigers”, “Bamboo Leaf Sentiment”, “Bamboo Benjia”, “Tianfu Rhythm”, and “Wanxin”, covering multi-category daily necessities such as household paper, detergents, and Class II medical supplies. Among them, the products of the “LamPure” brand include washing powder, laundry detergent, laundry sheets, household paper, etc.; “Pure Bamboo Workshop” is ingenious and pursues natural good paper; “LamPure Natural Color” aims to be the top-selling natural color paper, fully covering BC channels in the secondary and tertiary markets; “Six Little Tigers” focuses on the mother and baby channel and is a medical-grade bamboo-based paper tailored for infants and young children; “Bamboo Leaf Sentiment” is an advocate of healthy household paper in China.
Advantages are as follows:
Production strength: It has established a nearly 200,000-square-meter green production base in Yongchuan, Chongqing and Shifang, Deyang, with more than 100 production lines and an annual production capacity of 200,000 tons of household paper.
Product R & D: It focuses on product R & D and innovation, cooperates with “Taofactory” to develop new cream paper products, etc., and has product iterations and developments almost every month. Its cream paper uses imported cream, and is produced cleanly in a 100,000-level production workshop and sterilized instantaneously at a high temperature of 450 degrees to ensure the cleanliness of the surface of the tissue paper, reduce the flying of paper dust, and increase the softness by 3-4 times.
Market coverage: It has settled in more than 200 e-commerce platforms such as JD.com, Tmall, and Pinduoduo, and the annual sales volume of tissue paper exceeds 2 billion packs. Offline, it has settled in many KA supermarket chains such as RT-Mart (including Auchan system), Carrefour, Aeon, China Resources Vanguard, Century Mart, etc., covering the whole country in sales channels, and fully connecting online and offline channels.
Team and management: It has a professional team with strong market, channel and customer revitalization capabilities and a flat management. It has a complete talent cultivation system internally, and the promotion standards are made public.
Brand influence: Through unremitting efforts and development, its image of environmental protection, strong decontamination and high cost performance has been deeply rooted in people’s hearts and has become one of the brands with high national recognition. It plans to go IPO on the main board in 2028 and enter the capital market.
The mission of LamPure is to provide customers with “high-quality, fair-priced and healthy” daily necessities, adhere to the values of “Honesty-based, Quality-first”, and continuously insist on product R & D and innovation and brand building.