MiaoJie brand history,chinese brand products,MiaoJie brand reviews

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Miaojie household products come from Tuopu Enterprise Group, which has a history of more than 60 years in Taiwan, China. Based on the concept of providing a healthier, more convenient and easier life for modern Chinese families, Miaojie continuously launches products to meet consumers’ higher living demands. Up to now, Miaojie household products have nine major categories including plastic wrap, fresh-keeping bags, mops, gloves, rags, scouring pads, disposable items, garbage bags and fresh-keeping boxes, with more than 200 kinds of household series products.

Under the hard work of the Miaojie team, Miaojie has covered the entire Chinese market, covering 28 provinces, 273 cities and autonomous regions. In major shopping malls and supermarkets, Miaojie can be seen almost everywhere. In addition to traditional channels, in order to allow more young consumers to experience Miaojie products, Miaojie has now landed on e-commerce channels, and its products are sold on Tmall and YHD.com. Miaojie is now moving forward with a steady pace towards the brand vision of “Where there is a home, there is Miaojie”.

Based on the concept of “Innovation never stops”, Miaojie continuously improves and upgrades products at the Tuopu R & D center, and collects actual usage feedback from consumers, continuously launching products that are both technical and convenient, and in line with the usage habits of Chinese families. The Miaojie team believes that only by continuously improving the requirements for product quality can consumers feel Miaojie’s intentions in every link when using Miaojie products. Tuopu Enterprise is still constantly reforming and innovating, and has obtained the ISO9001 international quality system certification in terms of quality, providing globally leading products and services to achieve convenient and happy home life, and is determined to become a global leader in happy home life.

The formula of Miaojie PE plastic wrap is independently developed by the Tuopu R & D center, strictly selects food-grade PE materials, does not add plasticizers. Every production link, including blown film, rewinding and packaging, has undergone multiple quality checks to strictly ensure product quality. To ensure the functionality of Miaojie products, the Tuopu R & D center will conduct functional experiments and consumer retention tests before new products are launched, and even submit products to third-party recognized testing centers for verification to ensure the quality of Miaojie products, gain the trust of consumers and truly win the trust of consumers. To provide timely service, the consumer service hotline and official website address are indicated on the back of Miaojie product packaging for consumers to consult about products. There are nearly 150 maintenance service points across the country to provide services for the majority of consumers.

Miaojie has been deeply rooted in the local market for more than 20 years and has also become a partner choice for international well-known brands. Miaojie also took this opportunity to introduce advanced technologies and products into China. Among them, Miaojie jointly developed the easy-to-tear plastic wrap with Kureha Corporation of Japan, and jointly developed the heat-resistant plastic wrap with a heat resistance of 180°C with Riken Industrial and Mitsui Chemical of Japan; jointly developed Miaojie (black) aluminum foil/non-stick cooking paper with Toyo Aluminium Aica of Japan. After listing, it received a warm response and was loved by consumers.

Later, Miaojie cooperated with Disney to jointly develop the Disney cartoon pattern (Disney) series paper cups, becoming a choice for consumers’ gatherings. In 2012, Miaojie cooperated with the German chemical brand BASF to develop Miaojie Magic Decontamination Wipes to help consumers do housework more easily. In 2015, Miaojie cooperated with NITTO DENKO of Japan to research and develop (develop) the Miaojie Dust Master series products to solve the problem of dust for consumers in various scenarios. A thousand dust and ten thousand flocs can be easily dealt with.

Miaojie hopes that all Chinese consumers can “be a wonderful housekeeper easily”. Therefore, a lovely cartoon image is specially used as the brand character. With orange hair, wearing an apron and smiling, it hopes to make consumers feel that they can “be a wonderful housekeeper easily” by using Miaojie. With the development of the times, the lovely cartoon image has also been adjusted. From the old-generation housekeeping experts to the new-generation fashionable housewives, the Miaojie brand hopes to let consumers understand that Miaojie focuses on housewives all over China, regardless of age or occupation. As long as they use Miaojie, they can “be a wonderful housekeeper easily”.