LINKFAIR
凌丰
Guangdong LINKFAIR Group Co., Ltd. is a high-tech enterprise integrating research, design, manufacturing, export trade, and sales of its own brand of stainless steel kitchen and tableware. 90% of its products are exported abroad, and for many years, it has ranked first in export amount among domestic stainless steel kitchen and tableware enterprises.
Established in 1993, Guangdong LINKFAIR Group Co., Ltd. specializes in the development, design, manufacturing, and export trade of stainless steel kitchen and tableware, with products that include stainless steel pots, high-speed energy-saving stainless steel pots, various stainless steel kitchen utensils, and stainless steel tableware. The company occupies a total area of about 500,000 square meters, with factory buildings covering approximately 150,000 square meters and employing over 3,000 staff members. Under the group, there are several subsidiaries including Xinxing County Xianfeng Stainless Steel Products Co., Ltd. Industrial Park, the Western Suburb Branch Factory, the Dongcheng Branch Factory, LINKFAIR Hong Kong Limited, LINKFAIR International Co., Ltd., Guangdong LINKFAIR Group Sales Co., Ltd., and Germany’s CS Group. Moreover, leveraging its technological advantages, the group has established the “Guangdong Province Enterprise Technology Center” and the “Guangdong Province Stainless Steel Products Engineering Technology R&D Center.” The group is equipped with advanced and high-precision mold manufacturing equipment, product design systems, and the most complete stainless steel product production control and quality testing facilities in the industry, significantly enhancing new product R&D and testing capabilities. As of December 2011, it holds a total of 138 authorized patents, including 4 invention patents and 18 utility model patents.
Since 2011, the company has focused on growth through systemic innovation, fully utilizing its core business advantages. By implementing equipment automation, lean production, and ERP construction, it has promoted industrial upgrading, increased product value and innovation. Simultaneously, it has been dedicated to building its own brands. With high-quality products, unique designs, a rich variety of offerings, and a comprehensive marketing system, the company has become a leading enterprise in domestic stainless steel kitchen and tableware production and one of the important global suppliers of stainless steel kitchen and tableware products. The company’s products are sold to over 100 countries and regions in Europe and America and have formed three major sales regions in China: North, South, and East China. It has established more than 60 exclusive stores, life experience halls, and department store counters, and has developed over 10 distributors in cities such as Shanghai, Chengdu, Dalian, Shenyang, and Harbin, rapidly increasing the number of direct sales outlets and forming a well-developed sales system for high-end stainless steel kitchen and tableware products in China. From 2006 to 2011, it has been the top exporter in the Chinese stainless steel kitchen and tableware industry for six consecutive years.
In the future, the company will implement China’s development strategy of technological innovation and accelerating the transformation of the economic development model to rejuvenate traditional industries with modern technology. It will focus on building its own brands, product development and innovation, and equipment automation, transitioning from extensive growth to intensive, benefit-oriented growth, gradually increasing the proportion of ODM and OBM, and significantly enhancing the company’s core competitiveness and sustainable development capabilities, aiming to build a century-old enterprise.
The company has won numerous honors, including “China’s Well-Known Trademark,” “China’s Contract-Abiding and Trustworthy Enterprise,” “Top 100 Growing Enterprises in China,” “China’s Excellent Private Science and Technology Enterprise,” “Guangdong’s Excellent Private Enterprise,” “Top 100 Private Enterprises in Guangdong,” “Guangdong Famous Brand Product,” “Guangdong Stainless Steel Products Engineering Technology Research and Development Center,” “Guangdong Enterprise Technology Center,” “Guangdong High-Tech Enterprise,” “Guangdong Clean Production Enterprise,” “Guangdong Intellectual Property Advantage Enterprise,” and more. It holds 138 national patents and has passed certifications such as ISO9001:2008 Quality Management System, ISO14001:2004 Environmental Management System, NSF, CE, UL, GS, CCC, CB, EMC, among other product certifications.