GuoJiao1573

国窖1573

“Guojiao 1573” is a white spirit brand under Luzhou Laojiao, and it is also a premium Chinese liquor recognized as a standard for liquor appreciation. Guojiao 1573 was founded in the year 1573.

In 1996, the liquor cellars from the Ming Dynasty owned by Luzhou Laojiao Co., Ltd. were designated as the first “National Key Cultural Relics Protection Unit” in the liquor industry, earning the name “Guojiao.”

In the year 1573 AD, during the first year of the Wanli reign of the Ming Dynasty, the 13th Emperor of the Ming Dynasty, Zhu Yijun (Shenzong), ascended to the throne. Historical records indicate that it was during this time that Luzhou Laojiao began to establish a large-scale cellar group for liquor production.

Over the course of 450 years (from 1573 AD to 2023), these cellars have been continuously used for fermentation, holding significant value and importance in the brewing process. After the invention of solid-state distillation in China, the sensory quality of distilled liquor largely depended on the fermentation cellars. This sets Chinese distilled liquor apart from Whisky and Brandy in terms of production methods, as the aging and fragrance development of Chinese distilled liquor primarily occur during the cellar fermentation process.

Guojiao 1573 Gift Box: The Guojiao 1573 Gift Box is a collaborative creation between Luzhou Laojiao, Rong Bao Zhai, and Chuang Wu Xian Mobile Internet Technology Co., Ltd. It is distributed by Beijing Guantang Dayou Culture Co., Ltd., and Chuang Wu Xian is the exclusive distributor. The gift box utilizes third-party blockchain registration provided by China Securities Depository and Clearing Corporation (CSDCC) and is supported by blockchain anti-counterfeiting technology from SoCloud Technologies, marking a new chapter in high-end liquor anti-counterfeiting through blockchain.

The Guojiao 1573 Gift Box includes Guojiao 1573 custom liquor, a replica of Rong Bao Zhai’s “Seng Huai Su Zi Xushu” (a famous piece of calligraphy), agarwood incense from the Hainan Agarwood Association, and Rong Bao Zhai’s sandalwood incense insert and paperweight. The Guojiao cellar has been continuously used for 446 years and has been designated as a “National Key Cultural Relics Protection Unit” in the liquor industry by the State Council. The traditional brewing techniques of Luzhou Laojiao were included in the first batch of the “National List of Intangible Cultural Heritage,” making it a shared material and intangible cultural asset in the Chinese liquor industry. Because of this, it has been granted the title of “Dual National Treasures,” representing both the treasure cellars and the heritage of brewing techniques. This combines the essence of Chinese liquor culture. At the same time, the design of high-end cultural and creative liquor is rooted in the mission of inheriting Chinese culture. Guojiao 1573 is equipped with a holographic reproduction of the world’s first cursive script calligraphy, “Seng Huai Su Zi Xushu,” to carry forward traditional techniques, endow the cultural and creative liquor with a millennium of cultural charm, actively showcase confidence in Chinese culture, and create a high-end national trendy liquor. The incense insert and paperweight have significant historical backgrounds and bring the artistic sophistication of classical art into people’s lives, enriching the spiritual enjoyment of the masses and enhancing public artistic aesthetics.

Guojiao 1573 is a representative work of both Chinese tangible cultural heritage and intangible cultural heritage. It originates from the “National Treasure Cellar Group” built during the Wanli period of the Ming Dynasty in 1573. It is brewed using Luzhou Laojiao’s traditional brewing techniques.

Tangible Cultural Heritage: The “National Treasure Cellar Group” established in 1573 AD is a “living cultural relic.” Since its construction, it has continuously produced liquor without interruption. The microbial community in the cellar mud has evolved and enriched over time, forming a vast microbial ecosystem. In December 1996, the “National Treasure Cellar Group of Luzhou Laojiao” was approved by the State Council as a “National Key Cultural Relics Protection Unit” in China. It was subsequently shortlisted for the “Tentative List of World Cultural Heritage Sites in China” in both 2006 and 2012. In March 2013, the State Council issued a notice about the “Approval and Announcement of the Seventh Batch of National Key Cultural Relics Protection Units,” officially designating the “Luzhou Laojiao Cellar Group and Liquor Brewery” as one of the seventh batch of national key cultural relics protection units.

Intangible Cultural Heritage: Luzhou Laojiao’s traditional liquor brewing techniques, originating from the Qin and Han dynasties and perfected during the Yuan, Ming, and Qing dynasties, have been passed down for over 690 years through 23 generations. In May 2006, as a representative of strong-aroma baijiu, it was included in the first batch of national-level intangible cultural heritage representative works. It, along with the “National Treasure Cellar Group of 1573,” were collectively known as the dual national treasures of Luzhou Laojiao’s cultural heritage.

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