ChinaTea

中茶茶叶

Founded in 1949 and under the China National Cereals, Oils and Foodstuffs Corporation (COFCO), China National Tea Co., Ltd. is the leading supplier of tea beverage raw materials in China. It is a large-scale enterprise that integrates tea planting, production, research and development, processing, sales, and cultural promotion.

China National Tea Co., Ltd. promotes its brand with the slogan “Chinese Tea, Selected Tea,” and operates with the philosophy of “Good Tea in ChinaTea.” Its mission is to develop the tea industry, enhance tea technology, and promote tea culture, aiming to make the tea industry a pillar of rural revitalization and to provide consumers with products and services for a healthy and beautiful life.

Established in 1949, ChinaTea (China National Tea Co., Ltd.) is one of the earliest national professional corporations in the trade system established after the founding of the People’s Republic of China. Over the years, it has made significant contributions to the country’s economic development. “ChinaTea” brand products have been used on multiple occasions as part of important national events, representing China and gaining international recognition.

In terms of the supply chain, ChinaTea manages the entire tea industry chain from tea gardens to teacups, controlling high-quality tea resources with a tea garden area of up to 90,000 acres. ChinaTea also owns 13 tea production factories in six major tea-producing regions in Fujian, Yunnan, Guangxi, Hunan, Anhui, and Zhejiang, covering various tea types and product forms, with an annual production capacity of 35,000 tons.

In the realm of technology, ChinaTea is a pioneer in the processing of ripe Pu’er tea, new process white tea, black broken tea, and instant tea. In recent years, in collaboration with COFCO Nutrition and Health Research Institute, ChinaTea established ChinaTea Science and Technology Co., Ltd. Through research on tea ingredients, flavor, and health benefits, they have developed or introduced new key processing technologies such as standardized processing and fermentation techniques, creating a leading domestic commercial tea industry technology service platform, professional laboratories, and a large-scale comprehensive research and development experience center, promoting the modernization of fermentation processes and continually exploring tea deep processing and extraction technologies to drive industry optimization and upgrade.

Regarding distribution channels, ChinaTea has established a comprehensive distribution network including wholesale, chain stores, e-commerce, and modern convenience stores. They have 35,000 sales points in China, over 1,600 specialty stores, and 20 online stores on platforms like Tmall, JD.com, and TikTok. Additionally, ChinaTea has created a regional structure consisting of “main market + key sales zones” by establishing sales zones in 13 major regions in 2021, catering to the personalized tea consumption needs of each region and expanding its presence in international markets.

In terms of products, ChinaTea adheres to the concept of “Good Tea in ChinaTea” and focuses on craftsmanship. They offer a wide range of tea products, including black tea, oolong tea, flower tea, white tea, Liu Bao tea, Pu’er tea, black tea, and green tea. They have created classic products such as “Jin ChinaTea,” “Yinji Pu’er Tea,” “Huangguan Laomu Water Lily,” “Haiti Black Tea No.1,” “Longguan Longjing,” “Old Tree White Tea,” “Dream Butterfly Flower Tea,” “Bai Nian Mucang Black Tea,” and “Foreign Trade Dala Tea.” They have obtained 48 certifications, including ISO9001 quality management system, ISO22000, FSSC22000, HACCP, AEO advanced certification, and UTZ certification, to ensure the production of safe and reliable products. ChinaTea’s control over tea raw material quality and blending technology advantages has made it a strategic partner for major tea beverage companies in China.

ChinaTea remains committed to its original mission of “Serving the Country with Tea.” In the “14th Five-Year Plan” period, it will actively integrate into the national rural revitalization strategy, focus on high-quality development, and drive the transformation and upgrading of the tea industry toward standardization, modernization, and internationalization. ChinaTea aims to offer consumers the ancient and charming natural healthy beverage of tea and promote Chinese tea culture both domestically and internationally.

Best-selling Products from the ChinaTea Brand：