CHANGYU

张裕

In 1892, Mr. Zhang Bishi, a patriotic overseas Chinese leader in Nanyang, invested a total of 3 million taels of silver to establish the Changyu Winery in Yantai, with the dream of promoting national development through industrialization. This marked the beginning of the industrialization of China’s wine industry. After more than 120 years of development, Changyu has grown into one of the largest wine production and management enterprises in China and even in Asia.

The name “Changyu” combines the character “Chang” meaning prosperity and abundance with the surname “Zhang.” The creation of the Changyu company is recorded in the Beijing Century Altar as one of the four major events that took place in China in 1892. Today, it has evolved into a diversified and integrated group enterprise.

A passage in the “Changyu Company Chronicle” states, “Although the history of grape cultivation and winemaking in China can be traced back to the Han Dynasty, the industrial production of wine truly began with Changyu.” Prior to Changyu, Chinese tables only had imported grape wine. It’s hard to imagine that the founding of Changyu by Zhang Bishi was initially inspired by a casual remark made by a French consul.

Please note that this translation is based on the provided text and might not fully capture any nuances present in the original language.

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