THREE SQUIRRELS

三只松鼠 Founded in 2012, this is a large-scale domestic food e-commerce company specializing in a wide range of snacks, including nuts and dried fruits, bread and pastries, cereal products, preserved meats and marinated products, and convenience foods.

Three Squirrels Co., Ltd. was founded by “Squirrel Dad” Zhang Liaoyuan in 2012. Its headquarters is located in Wuhu, Anhui, and it has established a research and innovation center in Nanjing. After eight years of dedicated efforts, the company has grown into a publicly listed company (stock code: 300783) with over 4,000 regular employees and an annual sales revenue exceeding tens of billions of yuan. It is currently accelerating its transformation into a digital supply chain platform enterprise.

Leveraging its brand, products, logistics, and service advantages, Three Squirrels has been hailed as the “reform calling card” and “the next leader of Chinese products” in the new era by Xinhua News Agency and People’s Daily. In 2019, on Singles’ Day (November 11th), the company set a new record in the Chinese food industry with sales of 1.049 billion yuan, earning praise from foreign media such as The Wall Street Journal, Reuters, and Bloomberg as “a formidable opponent for American companies” and “a model of Chinese brand rise.”

With the corporate mission of “letting the world enjoy happiness” and “using digitalization to advance the food industry and IP to promote brand diversity,” the company continuously focuses on product innovation and strengthens its core capabilities in “creating products + creating experiences.” It has created a unique “Squirrel Taste” by focusing on “flavor,” “freshness,” and “fun.” The company has built a three-dimensional channel layout with one main channel and two wings, closely connecting with consumers.

In the next ten years, the company will revolve around its new positioning as a “manufacturing-based retailer with various formats of self-owned brands.” With digitalization as the driving force, it will reconstruct its supply chain and organization. The company aims to bring high-quality, affordable, fresh, rich, and convenient snacks to its customers, striving to achieve the vision of becoming a hundred-billion-yuan company, entering the Fortune Global 500, and serving the vast majority of households worldwide.

Best-selling Products from the Three Squirrels Brand：